With the goal of reducing 1 trillion calories in food sold annually by 2012, First Lady Michelle Obama made a major announcement today related to her Let’s Move! Childhood obesity campaign.
In a press conference today, Mrs. Obama revealed that the Partnership for a Healthier America has signed an agreement with the Healthy Weight Commitment Foundation , which is a partnership between 16 corporations that account for roughly 20-25% of the American food supply.
The companies pledge to cut 1 trillion calories from the food they sell by 2012, along with reducing fat, sodium, sugar and calories. Take a look at the First Lady’s remarks below:
It’s been three months since we launched “Let’s Move,” a new initiative with an ambitious goal to help reverse the epidemic of childhood obesity in this country and end it in a generation.
And we built this initiative around four main pillars. We’re moving to make our schools healthier. We’re moving to increase the amount of physical activity that our kids get at school and at home. We’re moving to eliminate food deserts so that every American can have easy and affordable access to fresh, healthy foods right where they live. And we’re moving to give parents the information they need to make healthy decisions for their families. Most often, these decisions involve the food that we – that our families buy.
Now, we all know how important it is to eat less sugar and fat and more fruits and vegetables and whole grains. But we also know that sometimes it’s just easier to grab something quick and easy at the market. [click to continue…]
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