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MyPyramid

myplateIt’s official, MyPyramid is now MyPlate.  I was on hand today for the big unveiling of the nation’s new food icon by Agriculture Secretary Tom Vilsack, Surgeon General  Regina Benjamin and First Lady Michelle Obama.

IMG_0773For many of us, we knew a plate was coming. So it was no surprise that a plate-shaped symbol was pushing aside the oft-maligned pyramd.  The poor MyPyramid of 2005 just never caught on, and I’m afraid that USDA lost some luster as a nutrition education leader with that misstep.  Even though, it’s unfair to blame the multi-colored pyramid for America’s obesity problem — as you’ll hear some people claim.

With today’s unveiling, I think the agency gained new respect and its efforts were surely propelled by the presence of the esteemed FLOTUS – who was incredibly elegant and well-spoken (as always) today at the Washington, DC event.

She gave the new MyPlate a strong endorsement:

“This is a quick, simple reminder for all of us to be more mindful of the foods that we’re eating and as a mom, I can already tell how much this is going to help parents across the country.  When mom or dad comes home from a long day of work, we’re already asked to be chef, a referee, a cleaning crew.  So it’s tough to be a nutritionist, too.  But we do have time to take a look at our kids’ plates. As long as they’re half full of fruits and vegetables, and paired with lean proteins, whole grains and low-fat dairy, we’re golden.  That’s how easy it is.”

Simplicity seemed to be the prevailing message today.  The new MyPlate was frequently described as …

  • an easy-to-understand visual cue
  • uncomplicated
  • simple, actionable advice

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Yes, that’s what we need.  People are just so overwhelmed with complex, often conflicting messages.  No wonder they’re confused.

We need to make it easy, and we need to give people the confidence that it’s doable.  I  really like the plate symbol because that’s the point of consumption.   We make choices one meal at a time.  So let’s put the focus back on mealtime.   People eat food, not pyramids.  They literally need to know what to put on their plates.

myplate 006I also like the idea that USDA will be focusing on one message at a time — that’s another reason people get overwhelmed and do nothing.  First up is the message:  “Make Half Your Plate Fruits and Vegetables.”   That’s a tremendous call-to-action — it’s a simple message than people can understand, and again, it’s focused on the plate.   There’s a schedule on ChooseMyPlate.gov on how USDA will roll out additional messages so people can focus on changing one habit at a time.  I like that.

The major messages include:
  • Enjoy your food, but eat less.
  • Avoid oversized portions.
  • Make half your plate fruits and vegetables.
  • Switch to fat-free or low-fat milk.
  • Make at least half your grains whole grains.
  • Compare sodium in foods like soup, bread and frozen meals and choose foods with lower numbers.
  • Drink water instead of sugary drinks.

To change habits, people need concrete, actionable ideas (and it needs to be enjoyable, so glad that’s a message!).  I think this approach is going to get us closer to changing behaviors.   I also loved to hear that USDA is going to put greater emphasis on social media to help educate the public. Bravo.

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As registered dietitians and bloggers, we’re here to help.  Here’s what RDs had to say about the new MyPlate:

Bonnie Taub Dix: USA Today  
Gloria Tsang: HealthCastle  
Toby Amidor:  Food Network’s Healthy Eats
Elizabeth Ward: Expect the Best
Lisa Young: The Portion Teller
Regan Jones: Professional Palate
Liz Weiss, Janice Bissex:  Meal Makeover Moms’ Kitchen
Alysa Bajenaru: Inspired RD
Serena  Ball:  Teaspoon Communications
Shelley Rael: Eat Well, Live Well, Be Well
Marisa Moore:  Marisa Moore Nutrition
Rachel Begun: The Gluten-Free RD
Katie Hamm: Healthy and Happy Hour
Elana Natker: A Sprinkle of Sage
Judy Doherty:  Food and Health Communications
Leslie Schilling: Born to Eat
Chere Bork:  Taste Life, With Chere
Cathy Leman: NutriFit
Danielle Omar 
Aarti Batavia    
Marie Spano: Performance Nutrition 
Carol Plotkin: On Nutrition
Jessica Levinson: Nutritioulicious
Penny Wilson: Eating for Performance
Heather Mangieri: Nutrition Checkup
Georgia Kostas
Kati Mora: Around the Plate
Emma Stirling: The Scoop on Nutrition    
Nicole German: Nicole’s Nutrition  
Annette Maggi:  Nutrition Outlook   
Kelley Biondolillo:  The Better Bitty Bite   
Susan Weiner: Susan Weiner Nutrition  
Nour El-Zibdeh: Practical Nutrition  
Carol Ireton-Jones
International Food Information Council:  Food Insight

myplate 004Registered dietitian Kathleen Zelman, director of nutrition for WebMD, spoke at a media briefing following the MyPlate reveal –discussing the plans WebMD has to implement the MyPlate guidelines.  Acclaimed chef Marcus Samuelsson also addressed the crowd, representing the culinary community’s efforts to help.

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In the media briefing room, USDA set up various examples to bring MyPlate to life.

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MyPyramid_4c

Sounds like the food pyramid is crumbling — or at least taking a back seat to a new symbol that will help Americans eat right.  On June 2,  the U.S. Department of Agriculture will unveil a new food icon that will replace the current MyPyramid.

If everything goes as planned, I’ll be there at the Washington, DC event and will be live blogging.  I’m also organizing a blog carnival, so you’ll be hearing more about all of this very soon.

You can tune in to view the press conference yourself on June 2 at www.usda.gov/live.   Plus, The press materials and other information will be available at www.cnpp.usda.gov.  Here’s a link to a WebMD article on the new icon.

USDA made an announcement today that Secretary Tom Vilsack will unveil the new food icon at 10:30 a.m. ET on June 2 which will “serve as a reminder to help consumers make healthier food choices.”  There’s been a lot of speculation on what this new tool will be.  I have a pretty good idea, but I’ll wait until June 2 to talk about it.

Today’s press release stated, “The 2010 White House Child Obesity Task Force called for simple, actionable advice to equip consumers with information to help them make healthy food choices. As a result, USDA will be introducing the new food icon to replace the MyPyramid image as the government’s primary food group symbol. It will be an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans.”

Hmmm, Wonder if Michelle Obama will be at the event.  Sounds like there’s some coordination with the White House. That’s a good thing.

So this new symbol will replace the pyramid, but it sounds like there will still be a role for MyPyramid:  ”MyPyramid will remain available to interested health professionals and nutrition educators in a special section of the new website.”  Ok, that’s fine.  The current visual never seemed to get much traction among consumers.   Sounds like it’s not fully going away, but will still be a tool for health professionals and nutrition educators.

What I’m most excited about is that this new food icon will be part of a bigger program to  help educate the public.  The June 2 event will unveil a “comprehensive nutrition communication initiative that provides consumers with easy-to-understand recommendations, a new website with expanded information, and other tools and resources.”  I’m really interested in what that will include.

So stay tuned.  I’ll be reporting back with more information on what’s unveiled at the press conference and what it means for you.  As always, let me know if you have questions.

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Changing the Way America Eats

by Janet on November 9, 2009

Dietary guidelines 2010Every five years the government assigns a group of experts to scour the latest scientific evidence to help form the Dietary Guidelines for Americans. These experts convened in Washington , DC last week and the meeting was made public via a webinar.  This was the fourth meeting of the Dietary Guidelines Advisory Committee.  I wrote about the previous meetings in posts titled Debating Our Diets and What Should Americans Eat.

The recommendations are expected to be finalized in late spring or early summer.  Then they’ll be translated into an updated food pyramid and will guide policymakers, nutrition educators, school lunch professionals and health providers.  So they’re a big deal.MyPyramid_4c

It’s hard to say where the committee will end up, but here are some of the major points that I took away from the two-day meeting.

  • Obesity is public health enemy number one. No surprise, the group spent a lot of time talking about the country’s obesity epidemic.  They reviewed the latest evidence and basically concluded that…it’s the calories, stupid.  It’s not about manipulating carbs, fats or protein.  The  impact of the glycemic index and glycemic load was also dismissed.  It all comes down to total calories and dietary patterns.
  • Spend your calories wisely. The concept of nutrient density or eating more nutrient-rich foods was widely embraced.  That means eating foods that are rich in nutrients yet contain the lowest calories as possible.  It’s about considering  “nutrients per calorie” or getting the biggest nutritional bang for your calorie buck.  To illustrate this concept, the committee reviewed a dietary model or a theoretical calculation that showed if someone followed the guidelines but ate foods at the higher end of fat and sugar, they would consume 2,400 calories.  If someone chose the same types of foods but selected more  nutrient-rich options that were lower in fat and sugar (such as fat free milk instead of whole, or broth-based soups instead of creamy) they would consume 2,000 calories.  This is a “gap” of 400 calories between the “typical” and the “ideal.”  It’s where we need to move people to help them lower total calories but maximize nutrient intake.
  • Nutrients of concern. Even with our widening waistlines, we’re still falling short of several essential nutrients.  It’s like we’re overfed, but undernourished.  The importance of eating nutrient-rich foods was underscored by research presented on the nutritional inadequacies in the American diet.  The “nutrients of concern” for children and adults are calcium, vitamin D, magnesium, potassium and dietary fiber.  For specific population groups, including seniors and women of childbearing age, the shortfall nutrients include vitamin B-12, folate, choline, iron and phosphorus.
  • Praise for a plant-based diet.  The committee spent a lot of time discussing the merits of a more plant-based diet.  In fact, the group received a flood of public comments (most of the 750 comments submitted) about vegetarian/vegan eating.  While I don’t think we’ll see the Dietary Guidelines actually recommend a meat-free diet, I do expect there will be a greater emphasis on plant-based foods.  The committee said it’s important that Americans shift to a diet with fewer animal-based foods to a diet more focused on plant foods.  One committee member hoped Americans would begin eating meat 2-3 times per week instead of 2-3 times per day.  Expect to see the flexitarian approach gain even wider recognition.
  • Variety of vegetables. There was a lot of talk about realigning vegetable subgroups.  Currently there are 5 subgroups:  dark green, orange, starchy (potatoes) legumes (beans) and other. The committee discussed ways to better categorize vegetables, including defining “other” and adding a red/orange group that includes tomatoes (since tomatoes are a big contributor to overall vegetable intake).  They also talked about ways to reinforce the importance of eating a wide variety of vegetables, including the concept of choosing the deeper, darker ones most often — such as kale instead of iceberg lettuce.
  • Cut the salt. All eyes are on sodium as the next dietary evil.  In fact, sodium may be the new “trans fat.”  We now consume an average of 3,400 mg of sodium per day, yet we should keep our intake to less than 2,300 mg per day.  There’s been a lot of speculation about lowering daily sodium recommendations, but the group said it’s going to be tough for Americans to eat less sodium because of the current food supply.  That’s why they discussed the goal of incrementally reducing sodium from 2,300 mg to 1,500 mg in a stepwise fashion. They also talked about linking sodium to calories instead of the same blanket recommendations for everyone.  That means people with higher calorie needs would have a slightly higher upper limit of sodium compared to those with lower calorie needs.  This concept of anchoring specific nutrient intake levels to calories was a frequent theme (including fiber recommendations).

Two more meetings are planned before the release of the scientific report in late spring or early summer 2010.  I’ll keep you posted.  Sure, it’s easy to be cynical about the government guidelines and question if the average joe consumer is even aware of them.  But at least there is a systematic, evidence-based process of evaluating scientific research.  The guidelines are not simply a point of view — they’re based on peer-reviewed research.  So I can certainly support that.

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