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food innovation

Simplicity Sells in Tough Economic Times

by Janet on June 11, 2009

In this bad economy, we’ve gone back to basics.  And when it comes to food, simple is in.  I’ve frequently written about the trend of simplicity, including Simplicity is the New Sophistication and Putting the “No” in Innovation.

Well, it seems my posts on simplicity caught the eye of ABC News.  I was interviewed on this topic and here’s the segment that aired (which was distributed to ABC affiliates across the country and is posted on ABCnews.com). 

Hope you’ll check it out.

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