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flexitarian

Photo:  Courtesy of Flickr user Optical Illusion

Photo: Courtesy of Flickr user Optical Illusion

I’ve been writing a lot about food trends in anticipation of the start of the new year.  Most of my posts have been summaries of the predictions of others — from the National Restaurant Association to the Supermarket Guru. This time it’s my take on what I think will be hot in 2010, with a specific focus on nutrition trends.  You can find my predictions in the Chicago Tribune (The Buzz in 2010: These Nutrition Trends Will Be Fodder in New Year or in this online slideshow Nutrition Trends for 2010.) The full article is reprinted below.  What do you think will be the big issues in 2010?

Chicago Tribune

The Buzz in 2010
These nutrition trends will be fodder in new year

by Janet Helm
Special to Tribune Newspapers

Out with the old, in with the new. Now that we’ve officially started the new year, what new nutrition trends will replace the old? What food issues will dominate, and which ones will fade away?   Here are our predictions for 2010 — a nutritional forecast of what’s hot, what’s not:

Fresh is the new functional.

Pumped-up foods fortified with various health-enhancing ingredients may be falling out of favor. The majority of shoppers (88 percent) believe it’s more important to eat foods naturally rich in nutrients instead of fortified or enriched, according to Barbara Katz, president of HealthFocus International.The trend is being dubbed “inherently nutritious” or “functionally natural.” The new ideal is fresh, less processed, real and authentic. Anything artificial will continue to be challenged.

Simplicity is the new sophistication.

The year will be defined by the concept of less is more. We’ll see this in multiple ways, including less packaging, shorter ingredient lists and more understandable ingredients, said Lynn Dornblaser, a new products analyst at Mintel, a market research firm. She predicts companies will continue to pare down the ingredients in packaged food — a trend that started in 2009 with 42 percent of food and drink categories reducing the number of ingredients per product. A shorter ingredient list was the top 2010 trend identified by readers of SupermarketGuru.com.

Low carbon is the new low carb.

This year will bring the mainstreaming of sustainability, predicts Kay Logsdon, editor of The Food Channel, a Web site devoted to food. Before 2009, many people didn’t even know what the word “sustainable” meant; now it has become a priority — or at least shoppers are making small steps, she said. Expect to see more green restaurants and eco-labeling on foods, including carbon footprint, water footprint, food miles, biodegradable packaging and fair trade. Eating “local” will still be in vogue, but the definition will be expanded to make it more practical and realistic.

Food is the new insurance.

With concerns about health care likely to remain, people will intensify their efforts to stay well. Increasingly this will mean looking to food as a solution. Research conducted by HealthFocus International indicates that shoppers have a growing desire to control their own health and “live long and live strong.” The single greatest concern of shoppers is retaining mental sharpness as they age, according to the research. That means we can expect to see even more foods and beverages touting brain-related benefits. Other big claims will focus on immunity, heart disease, arthritis, eye health and the ability to “detox.”

Meat-free is the new meat.

Move over meat — you’re no longer the center-of-the-plate star. Now there’s a new approach, with meat viewed as a condiment or left out entirely at mealtime. While we may not become a country full of committed vegetarians, expect to see more people choose to eat meat less often, predicts Dawn Jackson Blatner, a dietitian and author of “The Flexitarian Diet.” Meat will be increasingly viewed as optional as more people opt for plant-based plates dominated by whole grains, beans, nuts and vegetables. The triple concerns over our health, the environment and the economy will help drive this trend, Blatner said.

Dining in is the new going out.

We will continue to reduce our reliance on restaurants in 2010 and eat more meals at home. But food preparation has changed with “warming and heating” now the method of choice, said Harry Balzer, chief industry analyst for The NPD Group, a research company that regularly tracks America’s eating habits. He predicts a resurgence of the microwave oven and more products specifically designed for microwave cooking. That may mean more respect for frozen foods, including steam-in-the bag meals and claims related to freshness locked in.

Sodium is the new trans fat.

Now that packaged foods and restaurant deep fryers have taken out trans fats, expect all eyes to turn to sodium. Sodium reduction is poised to be the next major health movement, according to Mintel’s Lynn Dornblaser. Yet this movement is being driven by the government and food industry, rather than the consumer, she said. Other trends typically start with the consumer, and then the industry delivers. Expect to see more companies announce sodium reductions, although the cuts will likely be gradual so consumer taste buds can adjust. Taste still rules, and shoppers are not willing to sacrifice.

Buzz words:  Sustainable * Local  *  Flexitarian  * Artisan * Natural  * Ethical eating * Clean eating


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Changing the Way America Eats

by Janet on November 9, 2009

Dietary guidelines 2010Every five years the government assigns a group of experts to scour the latest scientific evidence to help form the Dietary Guidelines for Americans. These experts convened in Washington , DC last week and the meeting was made public via a webinar.  This was the fourth meeting of the Dietary Guidelines Advisory Committee.  I wrote about the previous meetings in posts titled Debating Our Diets and What Should Americans Eat.

The recommendations are expected to be finalized in late spring or early summer.  Then they’ll be translated into an updated food pyramid and will guide policymakers, nutrition educators, school lunch professionals and health providers.  So they’re a big deal.MyPyramid_4c

It’s hard to say where the committee will end up, but here are some of the major points that I took away from the two-day meeting.

  • Obesity is public health enemy number one. No surprise, the group spent a lot of time talking about the country’s obesity epidemic.  They reviewed the latest evidence and basically concluded that…it’s the calories, stupid.  It’s not about manipulating carbs, fats or protein.  The  impact of the glycemic index and glycemic load was also dismissed.  It all comes down to total calories and dietary patterns.
  • Spend your calories wisely. The concept of nutrient density or eating more nutrient-rich foods was widely embraced.  That means eating foods that are rich in nutrients yet contain the lowest calories as possible.  It’s about considering  “nutrients per calorie” or getting the biggest nutritional bang for your calorie buck.  To illustrate this concept, the committee reviewed a dietary model or a theoretical calculation that showed if someone followed the guidelines but ate foods at the higher end of fat and sugar, they would consume 2,400 calories.  If someone chose the same types of foods but selected more  nutrient-rich options that were lower in fat and sugar (such as fat free milk instead of whole, or broth-based soups instead of creamy) they would consume 2,000 calories.  This is a “gap” of 400 calories between the “typical” and the “ideal.”  It’s where we need to move people to help them lower total calories but maximize nutrient intake.
  • Nutrients of concern. Even with our widening waistlines, we’re still falling short of several essential nutrients.  It’s like we’re overfed, but undernourished.  The importance of eating nutrient-rich foods was underscored by research presented on the nutritional inadequacies in the American diet.  The “nutrients of concern” for children and adults are calcium, vitamin D, magnesium, potassium and dietary fiber.  For specific population groups, including seniors and women of childbearing age, the shortfall nutrients include vitamin B-12, folate, choline, iron and phosphorus.
  • Praise for a plant-based diet.  The committee spent a lot of time discussing the merits of a more plant-based diet.  In fact, the group received a flood of public comments (most of the 750 comments submitted) about vegetarian/vegan eating.  While I don’t think we’ll see the Dietary Guidelines actually recommend a meat-free diet, I do expect there will be a greater emphasis on plant-based foods.  The committee said it’s important that Americans shift to a diet with fewer animal-based foods to a diet more focused on plant foods.  One committee member hoped Americans would begin eating meat 2-3 times per week instead of 2-3 times per day.  Expect to see the flexitarian approach gain even wider recognition.
  • Variety of vegetables. There was a lot of talk about realigning vegetable subgroups.  Currently there are 5 subgroups:  dark green, orange, starchy (potatoes) legumes (beans) and other. The committee discussed ways to better categorize vegetables, including defining “other” and adding a red/orange group that includes tomatoes (since tomatoes are a big contributor to overall vegetable intake).  They also talked about ways to reinforce the importance of eating a wide variety of vegetables, including the concept of choosing the deeper, darker ones most often — such as kale instead of iceberg lettuce.
  • Cut the salt. All eyes are on sodium as the next dietary evil.  In fact, sodium may be the new “trans fat.”  We now consume an average of 3,400 mg of sodium per day, yet we should keep our intake to less than 2,300 mg per day.  There’s been a lot of speculation about lowering daily sodium recommendations, but the group said it’s going to be tough for Americans to eat less sodium because of the current food supply.  That’s why they discussed the goal of incrementally reducing sodium from 2,300 mg to 1,500 mg in a stepwise fashion. They also talked about linking sodium to calories instead of the same blanket recommendations for everyone.  That means people with higher calorie needs would have a slightly higher upper limit of sodium compared to those with lower calorie needs.  This concept of anchoring specific nutrient intake levels to calories was a frequent theme (including fiber recommendations).

Two more meetings are planned before the release of the scientific report in late spring or early summer 2010.  I’ll keep you posted.  Sure, it’s easy to be cynical about the government guidelines and question if the average joe consumer is even aware of them.  But at least there is a systematic, evidence-based process of evaluating scientific research.  The guidelines are not simply a point of view — they’re based on peer-reviewed research.  So I can certainly support that.

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