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6 Nutrition Claims That Need a Second Look

by Janet on November 2, 2011

5782038776_fc5faae3c4_bAll eyes have been on front-of-package nutrition labeling recently, with the release of the Institute of Medicine’s recommendations to help bring some consistency to front-of-pack systems. That’s great if we can unify the various efforts that call out nutritional attributes on packaged foods. Not sure if these new recommendations totally nailed it, but this is certainly an issue worth tackling.

What you see on the front of the label, however, is never going to be the full story. It’s still important to turn the package around and look at the Nutrition Facts panel that provides more detailed data on what’s inside. Consumers say they’re reading these labels, but an interesting study published in the November issue of the Journal of the American Dietetic Association begs to differ. Researchers at the University of Minnesota used an eye-tracking device to see if shoppers were truly scouring those nutrition labels like they said they were.

The shoppers said one thing, but their eyes said another. Among the 203 study participants, 33% said they always look at the calories on the nutrition label, yet the eye-tracking tracking device found that only 9% actually checked the calories. Only 1% looked at other components on the label, even though they said they almost always look at total fat (31%), trans fat (20%), sugar (24%) and serving size (26%).

What shoppers do tend to look at are the nutrition claims on the front of a package. And that’s the topic of my latest post on the WebMD’s blog Real Life Nutrition.  I wrote about the 6 claims that need a second look before you toss the products into your shopping cart.

  • Trans fat free. Just because you see the words “trans fat free’ on the label is doesn’t mean the food is healthy. It could still be high in saturated fat or have lots of empty calories. Turn the package around to see what you’re really buying. If you see the word “hydrogenated” in the ingredient list, there could be some trans fats. A label can declare “zero grams” if there’s less than ½ gram per serving. So consider how many servings you might be eating. The trans fats can add up quickly.
  • Made with whole grains. Look for the words “100% whole grain” or check the ingredient list for the words “whole” in front of wheat or other grains. Made with whole grains could mean made with very little. Some of the grains inside may be whole, but it could be as little as 5 percent.
  • No high fructose corn syrup. This is no indication of the amount of sugar that’s in the food or beverage you’re about to buy. And just because you see a so-called “natural” sugar like agave nectar, there’s no real nutritional advantage unless the overall sugar content is reduced.
  • Omega 3. When you see omega-3 touted on a food label (and it’s not fish) it’s likely ALA omega 3. Unless you see the words EPA or DHA, or you spot fish oil or algal oil in the ingredient list, it’s safe to assume that you’re only getting ALA – especially when the product contains flax, soybean oil or canola oil. That’s fine, but you should know that not all omega-3s are created equal. Our bodies need to convert ALA to the more potent DHA or EPA omega 3 that’s found in fish (and less than 10% is typically converted). You might be getting less of these beneficial fatty acids than you think.
  • Detox. This has become an uber trendy term, but it’s basically meaningless. However, you’ll find it featured on the front of the label of protein bars, juices, teas and other beverages.
  • Natural. It’s the big buzz word on package labels and there was even a recent food fight with the FDA to determine if high fructose corn syrup really qualifies as natural. Other companies have gotten their hands slapped for playing the natural card. We’re arguing over technicalities and the word has lost all meaning. I think if a food wasn’t actually plucked from a tree or grown from the ground, then it shouldn’t claim to be natural.

So what does this all mean? Go beyond the trendy words on the front of the package and check the nutrition facts and ingredients on the back to know what you’re really buying. Keep your eyes wide open when evaluating claims.

Image via libertygraceO on flickr

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1209_W_cover_300wIn today’s digital age, it’s not uncommon to hear first-hand how a celebrity slimmed down for a movie or got their pre-baby body back through their posts on Twitter, Facebook or their own blog.

We no longer need to wait to read a story about the latest celebrity diet in the pages of fashion or entertainment magazines.  Now we can get the detox details straight Demi or find out what Gwyneth is eating, or not eating, these days.

Unfortunately, most of these diets don’t deserve to be “liked.”

People may want to look like celebrities (although Demi’s cover on W is stirring up some controversy of its own). I just hope they don’t try to eat like one too.

My latest column for msnbc.com is about celebrity diets.  Read the full story here.

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martha-vineyard-diet1Detox and cleansing have become a true phenomenon in this country.  I can’t believe how much the concept is picking up steam.

It’s even been a major discussion recently among dietitians — who are divided over the value of detox diets.  In fact, you’ll find a great article in Today’s Dietitian that examines the pros and cons of detox diets.  Al Roker recently did a segment on the Today show featuring a Chicago-based registered dietitian who specializing in detox and cleanses. Some RDs are supportive of this approach — others think it’s not based in science and do not recommend this type of regimen.

I talked to several RDs for my current article in the Chicago Tribune, which looked at the detox trend.  The three dietitians I spoke to for my article are not in the traditional detox camp (a liquids-only routine), but they do see some benefits of a food-based cleanse for certain people — especially as a way to jump-start healthier behaviors. It may simply be a time to eliminate bad habits, focus on real food, retrain taste buds and practice portion control.

One thing is for sure.  The term “detox” is evolving.  It seems to have multiple meanings today — and it’s no longer simply about weight loss.15523653

Check out a copy of my article online, or here’s a reprint:

Chicago Tribune

Detox, a safer approach
Latest diet trend is rife with pitfalls, but there is a saner approach

By Janet Helm, Special to Tribune Newspapers
February 17, 2010

 

The word “detox” was once the domain of drug and alcohol treatment centers. Now it’s the latest in diets.

Detox diet books number in the hundreds, from “Detox Diets for Dummies” to the best-seller “The Fat Flush Plan” by detox devotee Ann Louise Gittleman, who has written several books on the purported benefits of detoxification.

On bookshelves you’ll also find “21 Pounds in 21 Days: The Martha’s Vineyard Diet Detox,” based on a program at a Martha’s Vineyard retreat, which is similar to the trendy detox programs that are popping up at spas throughout the country.

The theory behind detox diets is that our body becomes overloaded with “toxins” from the foods we eat, including additives, preservatives, caffeine and alcohol. Advocates argue that these toxins hang around and cause all kinds of problems — from weight gain, belly bloat and cellulite to dull skin, allergies and tiredness.

Yet some experts say the entire premise is faulty.

“That’s not the way the body works,” said Dr. Pamela Peeke, an obesity specialist and author of “Body for Life for Women.” “Don’t insult your liver. It’s perfectly adept at getting rid of any toxins.”

Nothing we eat — or don’t eat — will speed up the process, she said.

Detox diets also tout the ability to “cleanse,” but Peeke said that’s best accomplished by drinking a lot of water and eating plenty of whole foods rich in fiber, such as fruits, vegetables and whole grains.

Many of the popular detox regimens are liquid-only diets and severely restrict calories, which can lead to muscle loss, warns Peeke. Plus, she said, our liver needs adequate nourishment to do its natural job of detoxification — something that could be compromised if you’re simply slurping lemon water or juice all day.

Other detox diets rely on laxatives or controversial colonics, which can be dangerously dehydrating or lead to electrolyte imbalances, said Dr. Caroline Apovian, an obesity researcher and director of the Nutrition and Weight Management Center at Boston Medical Center.

“These are starvation plans, and they’re doomed to fail,” she said.

Even so, the detox concept seems to be picking up steam. In the last year, there has been a 108 percent increase in foods making detox claims, according to the market research firm Mintel, which predicts detox will be a major 2010 trend in consumer packaged goods.

Lynn Dornblaser, a new products analyst at Mintel, believes the term has a renewed aura of legitimacy and is moving more mainstream.

Perhaps the definition is evolving.

Dawn Jackson Blatner, a spokeswoman for the American Dietetic Association, said “detox” has become a catchall term that could have several meanings. It could refer to detox and cleanse supplements, juice fasts and liquid diets. Or it could simply mean “clean” eating — a phase of cutting out all processed foods, sugar, caffeine or alcohol.

Blatner said that strategy can be beneficial, especially if it helps retrain your taste buds and gets you cooking, but “what you do for a few days can never make up for how you live and take care of your body the (rest) of the year.”

Keri Glassman, a registered dietitian in New York, recommends a four-day “cleanse” in her new book ” The O2 Diet.” She said this initial 1,000-calorie phase helps her clients build confidence and lays the foundation for a new routine.

Glassman said she’s against extreme approaches like the Master Cleanse (the lemonade diet popularized by Beyonce) and other liquid detox diets, but believes a short-term, structured phase that “takes out the junk” can help people get back on track — especially after a time of over-indulgence or erratic eating.

“Sometimes people need a jump-start; it can be very motivating,” she said.

Registered dietitian Cynthia Sass agrees, as long as it’s a “food-based cleanse” and avoids unnecessary and dangerous dietary supplements. She uses a detox-type approach with about half of the clients she works with in her New York nutrition practice.

Rather than easing into a new routine, some people need a defined moment in time to adopt a more dramatic kickoff to a healthier lifestyle, she said. “It’s a way to reboot, or a chance to start over.”

Sass said it can be helpful to start out with a structured and simple plan that’s easy to follow and shop for food.

She said a detox-type approach can be beneficial, as long as it’s done safely. There’s nothing magical about it, but it can be a breakthrough for some people. For starters, it may help them change certain habits, such as getting rid of sugary sodas and drinking water instead.

Even though some of the initial pounds lost may be water weight, Sass said it can be a motivator. One of the reasons people abandon a weight-loss program is because they’re not seeing any results in the beginning, she said. The initial movement on the scale can keep them going.

If you do adopt this type of approach, Peeke said it’s critical to have a reasonable and sustainable plan once you’re off of it. Often, she said, people have no transition, and that’s when they fail.

If you try it

Tempted to follow a detox diet? Experts warn that you do it safely. Keep these points in mind:

  • Eat real food instead of drinking liquids only
  • Avoid laxatives and detox supplements
  • Maximize your calories with natural, whole foods
  • Eat consistently throughout the day, every 3-5 hours
  • Drink plenty of water
  • Be physically active
  • Aim for at least 1,000 calories a day
  • Transition to a long-term approach after five days

Copyright, Chicago Tribune

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A Closer Look at the Detox and Cleanse Trend

by Janet on February 2, 2010

Enough already with detox and cleanse.  You can hardly escape these words.

No wonder, research by the trend tracker Mintel shows that this concept has had explosive growth.  There’s been a tremendous increase in the number of  products making detox claims, especially in food and drink.  Take a look at these stats:

Food                         + 108%
Healthcare            +  34%
Beverages             +  19%

(Comparing full-year 2007 with Jan.-Sept. 2009, Mintel Global New Products Database)

detox diets for dummiesJust doing my own little research on Amazon.com, I found 316 detox diet books.  One of the latest is Detox Diets for Dummies (Wiley 2010).  You know a trend has really gone mainstream if there’s a Dummies book about it.

There’s also The Martha’s Vineyard Diet Detox that promises a weight loss of 21 pounds in 21 days.   Read more about this liquid “cleansing” diet on WebMD. The article does a great job explaining the claims and raising concerns about this approach.

Some of the most popular detox-related books have been written by Ann Louise Gittleman, who is out with her latest Fat Flush For Life.

Once again, I can’t believe that Time named it one of the top 10 notable new diet books of the year.  How disappointing.  That’s the same list that saluted The Big Breakfast Diet — another book that I had a problem with.

Supplement companies have been working over time to bring new detox and cleanse products to market.  And that includes the diet pills that are being peddled by The Biggest Loser’s Jillian Michaels.

I actually got pitched by a PR gal promoting these new detox and cleanse supplements.  Can you believe it?  I guess she didn’t read what I had already written about Jillian Michaels’ diet pills. I was even offered free samples to offer to my readers.  Fat chance.

PLEASE people, do your research first before you’re pitching bloggers.  I’m probably the last person you want to send this product to.

Here’s a copy of the press release…JIAM50

Jillian Michaels, New York Times bestselling author  and renowned wellness coach from NBC’s The Biggest Loser and star of the  upcoming NBC show Losing It with Jillian, announces a new product  intended to “jump-start” any weight loss program. Her JumpStart 14 day  Cleanse and Burn kit has launched in Walgreens and Wal-Mart stores, and  will roll out in retailers nationwide over the next month.

“Cleansing has become a kind of national obsession,” says Michaels. ”People are cleansing as part of a weight loss plan, to help reduce belly bloat, increase energy or just to make them feel lighter. But all  cleansing formulas are not equal. Many contain harsh chemical laxatives,  require fasting, or fail to provide the necessary probiotic  replenishment to restore beneficial intestinal flora. With so many  people jump-starting their diets with a cleanse, I wanted to make sure  there was a high-quality product on the market that was natural, didn’t  require fasting, and included a probiotic component. Adding a week’s  worth of my Maximum Strength Fat Burner was the icing on the cake, so to  speak.”

Oh my.  So cleansing is a “national obsession” and Jillian Michaels comes to the rescue to help us all!  Why is she reinforcing this myth?  Why doesn’t she stick with giving exercise advice?

The entire premise of “detox” is faulty.  Our  bodies don’t get backed up with “toxins” that come from the foods we eat.  And if it did, there’s nothing that we eat — or don’t eat — that’s going to help our liver do its job any better.  Our liver is the best filter for any toxins.  A severe weight loss program that relies on only liquids (like The Martha’s Vineyard Diet Detox and other detox diets) will likely backfire.  You might lose weight because you’re taking in so few calories, but most of the weight will be water weight and muscle.  It’s a way to dramatically control calories — there’s no real detoxification going on.

The detox trend is not just impacting foods, beverages and supplements.  You can find many different products making promises to rid your body of “toxins,” including detoxification foot pads. Take a look at Foot Pads: A Sticky Issue in today’s Wall Street Journal. It’s amazing that these claims are being made.  Happy to see the FTC has charged at least one company with deceptive advertising.  You can find more myth-busting information on the detox trend at Sense About Science.

I’ll be writing more about detox very soon, so stay tuned.

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JillianMichaels“America’s Toughest Trainer” has gone too far.  I hate to see Jillian Michaels get into the supplement business — especially with the types of products she’s chosen to put her name on.   Jillian has a devoted following on NBC’s The Biggest Loser (even with her tough love approach).  She’s even scored her own show called Losing It with Jillian, so I’m sure there will be a lot of eager dieters ready to swallow her weight loss pills — which promise to control calories, burn fat, detox and cleanse.

Sure, she looks great.  No denying that.  But why is Jillian now an authority on nutrition?  Why is she pushing diet pills when she preaches about “no shortcuts” so often on The Biggest Loser. She’s gotten  Run Faster Mommy and Healthy and Sane upset over this apparent flip flopping on her “no magic pills” advice.

Yes, we’re all disappointed.

So, exactly what are in these pills?   The Quickstart Rapid Weight Loss System ($99 at GNC) contains the Jillian Michaels Maximum Strength Calorie Control and the Jillian Michaels Maximum Strength Fat Burner.  The Calorie Control capsules are…

“…a proprietary formula specifically developed to restrict your caloric intake automatically.  In other words, when you take this compound before main meals, you eat less…but the best part is you won’t even know you’re eating less.  It’s like an automatic diet.  What could be easier!”

You’re supposed to take two capsules with a full glass of water 15 minutes before main meals.  They’re described as a high energy formula to fight “diet fatigue.” The instructions say to limit your caffeine throughout the day.  You know why?  You’re getting a giant  jolt of caffeine with these diet pills.  This can especially be worrisome for people who are sensitive to stimulants or caffeine, or have an existing health condition such as heart disease or high blood pressure. The ingredients include:

Xanthine complex
Yerba Mate leaf
Coffee bean extract (70% caffeine)
Guarana extract (a caffeine like compound)
Cocoa extract
L-glutamine
L-tyrosine
Damiana leaf extract
Ginger root powder
White willow bark powder

Primarily you’re dosing up on caffeine and relying on an ingredient, Yerba Mate, that has fallen flat when it comes to weight loss.  Even though this ingredient claims to have weight loss powers, scientific research has shown otherwise.  A review of existing studies on weight loss supplements in the American Journal of Clinical Nutrition found that Yerba Mate (along with several other dietary supplements) is not effective for reducing body weight.  The researchers concluded that the evidence on Yerba Mate as a weight loss aid is not convincing and the supplement is not recommended for over-the-counter use.

The Maximum Strength Fat Burner is formulated to “encourage lipolysis (release of fat from mature cells), promote preferential loss of fat mass and inhibit activity of phosphodiesterase.”  Fat chance. The pills contain:

Conjugated Linoleic Acid (CLA)
White willow bark powder
Grapefruit extract
Bitter orange extract
Blood orange extract
Sweet orange extract
Coleus forskohli extract
Tribulus terrestris extract
Xanthine complex
Yerba mate leaf
Coffee bean extract
Guarana seed extract

Once again, there are a lot of stimulants in these pills and an ingredient, CLA, that won’t likely do much fat burning for you. A study on CLA that was published in  the American Journal of Clinical Nutrition found that “daily CLA supplementation for 1 year does not prevent weight or fat mass regain in a healthy obese population.”  The remaining ingredients are basically fillers.  They may sound nice, but don’t offer any real benefits.

JillianDETOXThe line-up also includes Jillian Michaels Triple Process Body Detox & Cleanse plus Probiotic Replenishment. Now it’s really getting strange.  The primary ingredients are magnesium oxide (described as detox & cleanse magnesium) and a proprietary blend of probiotics.  And there’s a long list of extracts from roots, barks and fruit.  The directions say to take 2 capsules with a full glass of water twice a day for 7 days.  The “treatment” may be repeated every 3 to 4 months as desired.  Here’s a great rant about this troubling product from You Are Not a Fit Person.

I don’t get it.  With Jillian’s success, why did she have to go this route.  These products are expensive and there’s no evidence that they’ll be effective.

They also contain a lot of stimulants and questionable ingredients that may not even be safe for some people.

Why is Jillian not following her own advice?  Why is she touting a quick fix, when she preaches about hard work — discipline and daily physical activity.

Sure, there will be plenty of testimonials and people who will swear by the supplements.  But I still think the products are losers. I suggest you stay clear of Jillian Michaels weight loss system.  Watch her show, even buy her tapes.  Just don’t pop the pills.

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