From the category archives:

Beverages

I’ve  just returned from the annual meeting of the American Dietetic Association in Boston – the ADA’s Food & Nutrition Conference & Expo.  It was a great conference to hear the latest science, reconnect with my dietitian colleagues and learn about new products.

Beyond the scientific sessions, the conference attracts all the major food and beverage manufacturers (and small niche companies) that want to showcase their offerings to registered dietitians.   I’ll be posting more about the conference in the weeks to come, but for now, here are some of the trends I spotted on the Expo floor.

For starters, two big buzz words were CLEAN and CONSCIOUS .

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Products boasted about clean labels (no artificial ingredients or colors) and touted multiple free-from claims. Perhaps the biggest was GLUTEN-FREE. In fact, there was an entire gluten-free pavilion where all of the exhibitors with gluten-free products assembled in one big area. It’s great that they are more options now for people with celiac disease, but a lot of the products on display were not really so healthful.  I saw an awful lot of gluten-free sweets, including brownies…

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Gluten-free cookies…

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Gluten-free donuts…

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Gluten-free ladyfingers for making your own Tiramisu or other desserts.

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I’m happy that people with celiac can enjoy a greater variety of foods — including favorite desserts that they’ve had to eliminate after their diagnosis.  But  I’d like to see more efforts in creating gluten-free grain products that are high in fiber (which is often low in gluten-free baked goods), or products made with nutritious grains that are naturally gluten free.   Gluten-free diets can be fairly restrictive, which makes it even more important to eat nutrient-rich foods.  Plus, I’d hate to see other people snatching up these foods just because “gluten-free” is on the label.  The trendy term carries a health halo and many people who don’t have celiac may assume that these sweets are somehow healthier options.  They’re not.  See my previous articles on the topic: Gluten-free is Latest Diet Craze and The Blinding Light of Health Halos.

Another product that I feel conflicted about is Gimme Chocolates — billed as the world’s first nutritionally enhanced candy.  So a fourth trend I found was FORTIFIED SNACKS.

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Gimme Chocolates are rice puff balls coated in neon-colored chocolate and infused with different nutrients — vitamin D, omega 3, probiotics and calcium. I know the argument of…well, if you’re going to eat candy, why not make it nutritious. And it’s true that most Americans need more vitamin D and calcium in their diets.  But I just can’t excited about this product. I think candy should be candy.  I don’t think we should try and turn it in to something it’s not. We shouldn’t feel so virtuous that we’re eating something “good” that we slack off in trying to get these nutrients in other TRULY good-for-you  foods. Fortifying a product with one single nutrient doesn’t suddenly transform it into a nutritious food.

The Gimme Omega 3 candies are made with Salba — the white version of chia seeds that are quickly gaining superstar status (not deserving, in my opinion).  The promotional materials that were distributed at the Gimme booth said Salba provides 8x more omega 3′s than salmon.  Well, I sure don’t want people to be grabbing handfuls of these candies instead of salmon.  Plus, the form of omega 3 in Salba is quite different than what you’ll find in salmon – so it’s not even a fair comparison.  Salba contains ALA omega 3, while salmon contains EPA and DHA omega 3 ( and that’s what you want to aim for.)

Do you think I’m wrong about these candies?  What do you think about Gimme Chocolates?

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I’d be more likely to snack on some of the new products I sampled from Cabot Cheese. I liked these portion-controlled, reduced-fat snack bars, including Habanero cheddar cheese….

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and reduced-fat Pepper Jack cheese.

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Speaking of portion control, I liked these MU Measure Up Bowls that can help people measure portions to prevent super sizing….

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I thought Dr. Praeger’s offered some interesting products, including different types of veggie burgers, sweet potato pancakes, falafel flats and fish sticks.

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And take a look at these cute broccoli “nuggets” for kids.  So a fifth trend, if you’re keeping track, is MEATLESS MEALS.  A lot of new vegetarian and vegan products were on display.

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Wrapping up, trend six is FUNCTIONAL BEVERAGES. I just couldn’t believe the various drinks on display — from superfruit juices and nutrient-spiked energy drinks to pumped up protein drinks.

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Protein seems to be the new darling in drinks, and here’s just one example:  protein-fortified water from the folks that make Muscle Milk.

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My favorite booths on the exhibit floor were showcasing products that didn’t have a fancy label or nutrition claim on the front of the package.  Believe me, there were wonderful displays from the industry groups representing strawberries, blueberries,  raspberries, raisins, avocados, mushrooms, peanuts, walnuts, almonds and other fresh, whole foods.

To my fellow RDs, what food trends did you spot at FNCE this year?

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Image courtesy of Flickr user neloqua
Image courtesy of Flickr user neloqua

It seems everyone is cuckoo for coconuts these days.

Coconut has emerged as a hot flavor trend – showing up in everything from ice cream and gelato to chips and snack bars. You couldn’t miss all the new coconut products at the Winter Fancy Food Show, according to The Food Channel, and at the Natural Products Expo (via Prepared Foods).

Mixologists are shaking up cocktails with coconut vodka.  And the morning after a few too many coconut cocktails, you can reach for coconut water – which is being touted as the perfect cure for a hangover.

Coconut water also has been anointed nature’s sports drink and cartons of the electrolyte-laden liquid are suddenly appearing  in gyms, yoga studios and the hands of the Hollywood elite.

Coconut oil is generating  big buzz of its own.  Some advocates claim it’s a health elixir that can prevent  heart disease, strengthen the immune system, cure cancer, fix a sluggish thyroid, burn fat and boost energy.

So  can one tropical fruit deliver all of this?

That’s the question I asked in my latest article in the Chicago Tribune.

I wasn’t sure that coconuts could really live up to all the hype, and I interviewed a couple of experts to get their thoughts.

‘The fluid of life’vitaco

Coconut water is naturally rich in potassium and this liquid found inside young, green coconuts has a long history as a medicinal drink in developing countries – including being used as an intravenous hydration fluid during medical emergencies.  This historical link to hydration  has paved the way for coconut water to become the new sports drink.

Liz Applegate, PhD, director of sports nutrition at University of California-Davis, thinks coconut water is fine to drink for hydration – if you like the taste.

One recent study that was presented at the American College of Sports Medicine found that coconut water did help athletes rehydrate after vigorous exercise.  In fact, it performed just as well as a commercial sports drink and better than plain water.  However, the coconut water was not as desirable to the athletes in the study, and Applegate said taste is key to encourage adequate hydration after a work-out.

“lf you enjoy the taste you’re apt to drink more, and that’s crucial to properly rehydrate after exercise,” said Applegate.  “if you take small sips, you may not drink enough to replace the fluids and electrolytes that were lost.”

Coconut water may fall short for the serious athlete who needs to refuel muscles after exercise.  Applegate said coconut water has fewer carbohydrates compared to commercial sports drinks so it may not be sufficient for longer workouts lasting an hour or more.   Plus, it lacks the sodium levels found in other sports drinks – which is the primary electrolyte that needs to be replaced after strenuous activity.  Applegate said she’s disturbed that the coconut water companies put so much emphasis on potassium to prevent cramping, because when you sweat you lose sodium.  “They’re promoting more misconceptions,” she said.

So what do I think?  Coconut water is lower in calories compared to soft drinks and juices, and unflavored varieties don’t contain added sugars.  So grabbing a carton of coconut water may be a better alternative than sugar-sweetened beverages.  You could certainly do a lot worse.  Drink coconut water if you enjoy the taste and you find it refreshing.  However, don’t expect the drink to “detoxify,” help you lose weight or make your skin smoother  — some of the additional claims linked to coconut water.

Slick marketingcoconut oil

Coconut oil is being heavily promoted on websites, where you can read stunning  testimonials about the oil’s ability to prevent and cure a range of ailments – statements that sparked a series of warning letters from the Food and Drug Administration citing unsubstantiated therapeutic claims.

Most of these sites that promote and sell coconut oil (including jars of virgin coconut oil and coconut oil supplements) originate from coconut-producing countries – including India, Indonesian and the Philippines.

Instead of research studies, you’ll find articles written by coconut oil advocates including naturopathic  physician Bruce Fife, director of the Coconut Research Center and  author of “The Coconut Oil Miracle,” and Mary Enig, vice president of the Weston  A. Price Foundation – an often controversial organization that is critical of “traditional diets” and extols the benefits of saturated fat.

Many of the arguments made by these coconut oil enthusiasts are related to the low rates of heart disease in tropical populations that have consumed large quantities of coconut oil for centuries.

Yet, that’s not reliable evidence, according to Linda Van Horn,  chair of the nutrition committee for the American Heart Association, who said other diet and lifestyle factors play a larger role.

“Those kinds of statements are always problematic,” she said.

Coconut oil may not contain cholesterol, but it’s  the most saturated of all fats – including butter.   It has 10 times more saturated fat compared to olive oil.

Saturated fat is the main culprit in raising blood cholesterol and the American Heart Association recommends limiting saturated fat to less than 7 percent of daily calories.  That translates to about 16 grams of saturated fat a day based on a 2,000-calorie diet.

As a consultant to the coconut industry, Enig  has made numerous presentations providing  an  update on her efforts to educate the American public on the benefits of coconut  oil. She calls  coconut oil  a “functional food” that is capable of not only fighting heart disease, but preventing cancer and treating AIDs.  She  recommends eating 3-5 tablespoons of coconut oil every day, which would add up to as much as 600 calories and 65 grams of saturated fat.

“Show us the data,” said Van Horn, who recently completed an extensive review of the scientific literature as  chair of the Dietary Guidelines Advisory Committee, which reinforced the limits on saturated fats.  She said there are no clinical trials to support the claims made by the coconut industry, yet there is substantial evidence  to suggest the opposite is true.

Don’t you find it strange that the ONLY people who claim that coconut oil has such miraculous powers are those linked to the coconut-producing countries?  No independent scientists or health organizations are recommending that we go out and eat coconut oil by the spoonfuls to protect our health.  Yes, the saturated fat in coconut oil may differ from other saturated fats.  This much is true.  But there’s no scientific evidence that the fat in coconut has any protective effects.  Even if it’s neutral, there’s no reason to go out of your way to add coconut oil to your diet.

Plus, if you switch to coconut oil for cooking at home, you’re not only adding more  saturated fats to your diet, you’re missing out on the well-documented benefits  of olive oil and other unsaturated oils.  It’s not a trade I’d recommend.

Bottom line…

Coconuts are certainly enjoying their day in the sun, and there are now a bunch of  new ways to buy them. Eat coconuts because you enjoy them — not because you think they can work miracles.

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kombuchaorganicrawbottled-main_FullThe trendiest drinks used to be pomegranate and acai juice.  It was the battle of the superjuices.

Now there’s a new contender vying for the top spot:   kombucha.

Goodbye Amazon berry, hello bacteria-laden tea.

Kombucha was once limited to the kitchen counters of homebrewers and the shelves of health food stores.  Now it’s hard to miss colorful bottles of this fizzy fermented tea in the refrigerated cases of mainstream markets.

Maybe you read my recent post about kombucha.  I’ve also written a column for MSNBC.com that was published today. I hope you’ll check out.

So what do you think about kombucha?  Do you love it or hate it?  It seems that people are passionately lined up in either camp — no one seems to be neutral about this ancient drink that’s making a major comeback.

Here’s my bottom line view of kombucha: [click to continue…]

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vitacoWhat’s hot in beverages?

I often write about food trends, but what about drinks?  Here’s a look at several beverage trends — a peek at what we’ll be sipping in 2010.

For starters, there’s no denying that coconut water has become the latest health drink craze.  Coconut water has been moving from inner-city bodegas, selling primarily to immigrants from the Caribbean and Latin America, into the world of the “in-the-know” hipster crowd. [click to continue…]

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THE APPRENTICEIf you’re a regular visitor, then you know how I feel about The Trump Network’s dietary supplements.  Not a fan. 

Well now the multilevel marketing company is getting into children’s nutrition.  The new business is called Snazzle Snaxxs. 

Snacks and drinks that will help your kids, not hurt them.” 

You can view the entire sales pitch on SlideShare.  Or click here for a copy of the sales brochure.   These new snacks include BBQ seasoned and Sour Cream and Onion Snazzle Twissters, chocolate bars called Snazzle Barzzs, Cinnamon Apple Protein Puffs (a non-whole grain cereal called Snazzle Puffs), and a variety of fortified beverages, including a grape drink and chocolate vitamin drink (called Snazzle Stixxs and Snazzle Paxxs).  Looks like kids are supposed to eat up to 7 of these snacks a day — “replacing the bad food with the scientifically designed nutrition in great-tasting Snazzle Snaxxs.”

The Snazzle Snaxxs starter kit — one box each of the 11 different products — costs a whopping $248.  You do get a shaker to mix up the drinks and a copy of Dr. David Ludwig’s book “Ending the Food Fight.”   The book is the best thing in the kit.

You would think by the way the brochure is worded that Dr. Ludwig — an esteemed expert in childhood obesity at Children’s Hospital Boston– has granted his blessing on the products.  That couldn’t be further from the truth.

I contacted Dr. Ludwig by email and he confirmed that he is NOT endorsing these products.  He is NOT working with The Trump Network and is NOT not receiving any compensation from the company.  In fact, these are exactly the types of products that Dr. Ludwig is trying to get kids to avoid.

“Nutritionally speaking, our kids have gotten in with the wrong crowd,”  Ludwig writes in Ending the Food Fight.  ”Instead of eating foods that nourish them and help them maintain a healthy weight, they have befriended fake food.”

Well, I don’t know anything more fake than these Snazzle Snaxxs.  Yes, they may attempt to add in nutrients, along with some odd enhancements — such as dried broccoli and onion in the grape drink.  But these products are far from real food.  They even try to get their candy bar to look good.  They compare the nutrition information to a candy bar nearly twice the size (of course your bar looks like it has fewer calories and sugar — it’s SMALLER).  And here’s a look at the hefty ingredient list:

Protein blend (whey protein isolate, soy protein isolate, hydrolyzed gelatin, casein, calcium caseinate, whey protein concentrate, milk protein concentrate), sugar, fractionated palm and palm kernel oil, organic cane sugar, maltitol syrup, cocoa powder, glycerin, unsweetened chocolate, water, natural flavors, sunflower oil, enriched flour, mono- and diglycerides, modified milk ingredients, milk mineral concentrate, soy lecithin, fructooligosaccharide, vanilla extract, maltitol, pectin, salt, sodium bicarbonate, sodium phosphate, sodium citrate, carrageenan, sunflower lecithin.  

The Trump Network is gearing up for a major blitz to entice parents into buying these foods for their kids.  You can read more by visiting the blog created by the clinical director of The Trump Network, a naturopathic physician named David Maccallan.

I am not writing this article because I’m vehemently opposed to multilevel marketing (as I’ve been accused by some of the Trump distributors).  It’s the products themselves.  I don’t care how these snacks are being sold, I just don’t want parents to think that they’ve found the answer to improving the diets of their children. 

These are expensive products, fake products and not what we need.  Let’s help parents make smart, affordable choices for their kids — with an emphasis on whole foods, naturally nutrient-rich foods.  Let’s hope parents will get their nutrition advice from qualified health professionals, including registered dietitians, instead of distributors who are financially motivated to move up in the pyramid.

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Kombucha: An Old Drink Making New Claims

by Janet on January 25, 2010

kombuchaorganicrawbottled-main_Full

I stumbled upon a new drink recently in my local supermarket — the bottles were in a refrigerated case next to a colorful array of super juices and fortified teas.

The name was Kombucha.  I didn’t really know about it before, but I sure do now.

I picked up a bottle of GT’s Organic Raw Kombucha and put it in my cart to try at home.  I couldn’t believe what was written on the label.  It appeared to be a miracle elixir — capable of curing practically everything, including cancer.

It looks like Kombucha Tea may be the next big thing, the new “super food.”   Besides GT’s, other brands include Kombucha Wonder Drink and Carpe Diem Kombucha Tea.kombucha_book But expect to see even more companies jump on the Kombucha bandwagon.  In fact, I recently received a press release announcing that Kombucha Brooklyn won the “Next Big Small Brand Contest for Culinary Genius” created by a New York branding agency.

So what is Kombucha tea?  This is an ancient Chinese drink that has been worshiped for 2,000 years for its purported medicinal properties.  It also became popular in Russia , Ukraine and Germany in the 19th century.  Kombucha (pronounced Kom-BOO-cha) is made by fermenting sweetened black tea with a flat, pancake-like culture of yeasts and bacteria known as the Kombucha mushroom. It’s not actually a mushroom but is called one because of the shape and color of the sac that forms on top of the tea after it ferments.  Learn more at Wikipedia.

Also known as Manchurian tea, Manchu fungus, tea fungus, Kargasok tea and Tea Kvass, Kombucha has only recently become available in mainstream markets.  There’s also a growing movement of people who make their own Kombucha, as you can see on these Web Sites  Kombucha America and  Get Kombucha, and in this slightly funny and horrifying YouTube video.

Kombucha tea is promoted as cure-all for a wide variety of conditions, including cancer, AIDS, multiple sclerosis, arthritis and intestinal disorders.  Supports believe the fermented tea can boost the immune system, detoxify the body, repair and balance the body, and reverse the aging process.  It’s touted as a “living food” with yeasts, probiotic bacteria, active enzymes, organic acids, antioxidants and polyphenols. Some bloggers, including Food Renegade, have gotten on board and are singing the praises of Kombucha.  But the American Cancer Society and Mayo Clinic suggest we should be a bit more skeptical of the claims.  Iin fact, they both warn against the use of Kombucha, especially the homemade brew.  According to the American Cancer Society…

No human studies have been published in the available scientific literature that support any of the health claims made for Kombucha tea.  There have, however, been reports of serious complications associated with the tea.  In April 1995, two women who had been drinking the tea daily for 2 months were hospitalized with severe acidosis — an abnormal increase of acid levels in body fluids.  Both had high levels of lactic acid upon hospitalization.  One woman died of cardiac arrest 2 days after admission.  The second woman’s heart also stopped, but she was stabilized and was able to recover.  The mushrooms used by both women came from the same “parent” mushroom.  While no direct link to Kombucha tea was proven in this case, the U.S. Food and Drug Administration (FDA) has warned consumers to use caution when making and drinking the tea.

The FDA investigation concluded:  “Drinking this tea in quantities typically consumed (about 4 oz daily) may not cause adverse effects in healthy persons; however, the potential health risks are unknown for those with preexisting health problems or those who drink excessive quantities of the tea.”

More advice from the American Cancer Society…

Since cultures and preparation methods vary, Kombucha tea may contain contaminants such as molds and fungi, some of which can cause illness.  After the tea is fermented, it is usually highly acidic and contains alcohol, ethyl acetate, acetic acid and lactate. Deaths have been linked with the tea.  Drinking excessive amounts of the tea is not recommended.  Several experts warn that since home-brewing facilities vary signficantly, the tea could become contaminated with harmful germs, which could be especially dangerous to people with HIV, cancer or other immune problems.  Allergic reactions, possibly to molds in the tea, have been reported, as have anthrax of the skin and jaundice.

Kombucha tea should not be brewed in ceramic, lead crystal or painted containers, as the acidity of the tea can cause it to absorb harmful elements from its container.  Lead poisoning has been reported in at least two people who brewed Kombucha tea in a ceramic pot.

Since the potential health risks of Kombucha tea are unknown, anyone with an immune deficiency or any other medical condition should consult a physician before drinking the tea.  Women who are pregnant or breastfeeding should not use this tea.  Relying on this type of treatment alone and avoiding or delaying conventional medical care for cancer may have serious health consequences.

So this drink may not be all that it appears…and it may not even be safe.  Even so, expect to hear a lot more about Kombucha in the months to come.  I can tell you one thing for sure, it’s not a beverage I’ll be sipping over ice in the afternoon.  I couldn’t get past the “floaties” in the bottle and the strange vinegar-like taste.  No Kombucha for me, please.

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Are Beauty Foods Really that Attractive?

by Janet on September 22, 2009

glowelleThe latest food trend is all about appearance.  A slew of beauty foods and beverages claim to improve your skin and hair, or make you more attractive in some way.   It’s the trend of “beauty from the inside out” that a growing number of products are banking on.

Similarly, cosmetics are making more nutrition claims.  Check out my earlier post Nutrition Myths at the Makeup Counter.

The trend tracker Mintel indicates that there’s been a 306% increase in global food and beverage products with a “beauty enhancing” claim (from 2005 to 2008). That’s really quite significant when you consider that overall growth of global food and beverage launches was just 35% during the same time frame.  Already in 2009, nearly 300 beauty foods and beverages have been introduced, surpassing the total number launched last year.  Here’s just a sampling of the products…

Glowelle is a beauty drink created by Nestle that “provides the nutrition that skin craves.”  The 100-calorie ready-to-drink beverages and on-the-go packets are made with pomegranate, lychee and other fruits.  The antioxidants, botanicals and fruit extracts are said to increase the skin’s antioxidant barrier to help even the skin tone and protect from free radical damage.

self-beauty-elixir

Hansen Beverage Corporation introduced Self Beauty Elixir, another ready-to-drink beverage that’s infused with fruit extracts and botanicals.  The drinks contain 30% juice and are fortified with vitamins and minerals, including 500% vitamin E, 150% vitamin C and 100% vitamin A to “promote and support healthy skin and overall wellness.”

Borba beverages are sold in the beauty department store Sephora and claim to help your skin “improve itself from within.”  These antioxidant-rich drinks are made with a variety of trendy fruits and are fortified with vitamins.  One of the Borba Skin Balance Waters contains Guanabana fruit, green tea and grapeseed extract. Some are “age defying,” others are “firming” and “replenishing.”  The products claim to “promote skin’s natural elasticity, smoothness and resilence.”

The beauty trend is even bigger in other parts of the world… 499_image

In Japan, Kracie Foods recently launched fruit snacks consisting of dried mangoes, pineapples, papaya and cranberries coated with collagen and vitamin C.  It targets women in their 20s to 40s who are conscious of their skin health. Beauty Up Bitoroa Drink is a beauty beverage designed to induce quality sleep; it’s formulated with relaxing bercarnot and GABA, as well as collagen and six other purported beauty ingredients to boost skin’s elasticity and moisture.

The global beauty company Shiseido in Japan introduced a collagen-enriched beauty drink to promote a youthful appearance.  It contains fish collagen, CoQ10, Duxlong leaves, ginseng, lotus germs, amra and  hyaluronic acid.

tea tonic complexion teaIn Australia, Tea Tonic’s Complexion Tea is caffeine-free and rich in antioxidants.  Formulated by a naturopath and herbalist, the product claims to help “revitalize each cell of the body within, and is a positive step towards achieving beautiful luminous skin and a fabulous complexion.”

Magic Fruits in Germany are made with whole dried raspberries and contain the slogan “nibble yourself beautiful.”

So what’s going on here?  Can these products really make you more beautiful?  I think the beauty trend is a mixed bag.  On one hand I like the idea that people may be motivated to eat better if they think it can potentially improve how they look.  A junky diet could impact the health of your skin, your hair, your nails.  Nutritious foods do help inside and out (to an extent), and this benefit is getting more attention. Several new books tout the role of nutrition and appearance, including YOU:  Being Beautiful and The Beauty Diet.

beauty diet

But many of these new products are simply riding the beauty popularity wave and promising hope in a bottle.  Are they worth the money when you can find an array of beauty foods right in the grocery store?  Do we really need expensive vitamin-infused fruity beverages when we can eat actual fruit?

Instead of stocking up on manufactured, fortified beauty drinks, I think our attention should shift to real food — another reason to eat more fruits and vegetables.  As registered dietitian Lisa Drayer says, “looking great has never been so delicious.”

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The FullBar Diet Has It Half Right

by Janet on August 10, 2009

fullbarThe latest diet product starring in late-night infomercials, buzzing on the Internet, and showing up in health food stores (even Walgreens) is FullBar.  If you’re not planning to have weight loss surgery any time soon, these appetite-curbing bars are the next best thing — or so claims the creator Michael A. Snyder, MD, a bariatric surgeon in Denver.  You can learn more about these products and how you can “Be Full, Live Full” by visiting the FullBar web site. Or check out a review of the FullBar Diet Plan by registered dietitian Kathleen Zelman on WebMD.

By eating these granola-type bars twice a day with an 8-ounce glass of water 30 minutes before your meals, Dr. Snyder says you can achieve the same weight-loss results without the surgery.  How convenient! He claims to have the “real secret” to losing weight:

“When you feel full, you eat less.  When you eat less, you lose weight.”

Yeah, right.  Got that.

He also promises…

“No special diet. No calorie counting. No hassles.  It’s worked for a lot of people.”

Certainly one person it didn’t work for is Roni.  I especially enjoyed her rant against FullBar.  Maybe I’m just glad not to be the only one ranting.

Sure, I can appreciate the importance of managing hunger.  And it’s true that feeling full on fewer calories is an effective weight management strategy.  That’s the foundation of one of my favorite approaches to weight control:  The Volumetrics Eating Plan by Barbara Rolls.   Dr. Rolls is one of the country’s leading authorities on satiety and her hugely popular books show people how they can choose foods that control hunger while losing weight.

I give him credit, Dr. Snyder has hit on a nutrition hot button.  Satiety does appear to be the new weapon in the war on weight — and lots of  other new products on supermarket shelves are toutingaquafull_berry_bliss_4002 their ability to control hunger, including Dannon Light & Fit Crave Yogurt, Lightfull Foods Satiety Smoothie and Aquafina Alive Satisfy.  Many of these foods and beverages are fortified with so-called functional fibers, such as maltodextrin or inulin (an extract typically from chicory root or Jerusalem artichoke).  Inulin is the key ingredient in the “liquid form” of FullBar called AquaFull. These flavored artificially-sweetened powdered drink mixes are to be added to water and consumed along with your twice-a-day FullBar before mealtime.

These products are not meant to be meal-replacements, but simply pre-meal supplements to help you eat less during your meal. Of course, you’ll need to really pay attention to your internal hunger cues during your meal and stop eating when you’re satisfied (which is easier said than done).  Otherwise, you’ll be adding up to 360 additional calories by eating two FullBars each day.

But my biggest concern is the product itself.  I think the best approach is to eat real food to curb your appetite — the techniques that Dr. Rolls suggests in Volumetrics.  Foods with a lot of “volume” and not a lot of calories include water-laden fruits and vegetables.  Other belly-filling foods include soup.  Studies that Rolls and colleagues conducted at Penn State have shown that eating a bowl of  broth-based soup before your meal helps you to eat less and reduce overall calories.  For 180 calories, I can sure think of a lot more nourishing, satisfying and appealing options than a FullBar to take the edge off your appetite.

The first two ingredients in the bars are brown rice syrup and puffed wheat cereal.  Even though the web site says “no processed sugar,” the bars are loaded with sweeteners — including high fructose corn syrup, agave nectar and honey.  Agave nectar and honey may have a “natural” halo, but there’s no significant difference between these sweeteners and high fructose corn syrup or sucrose.  Get your facts straight, Dr. Snyder, these sweeteners ARE sugar.

The bars come in five different flavors:  Cocoa Chip, Caramel Apple Crisp, Cranberry Almond, Peanut Butter Crunch and Fresh Berry Bliss. They’ll cost you $175 for a 2-month supply (although you’ll get the third month free). Those are the online costs, retail prices may be higher. Perhaps one of the comments I most objected to on the web site was how you can actually SAVE MONEY with FullBar because of all the real food you won’t need to buy.  Ugh.

Dr. Snyder is even promoting these products to kids, as you can see in this video below. He describes the “all natural” FullBar as a healthy snack for kids.  Not in my book.  Instead of a Caramel Apple Crisp bar, what about an apple?  These snacks are high in sugar and contain very few nutrients: 0 vitamin C, 0 vitamin A, 4-6% DV calcium. Since these bars aren’t intended to be meal replacements, they contain a lot fewer nutrients than other nutrition bars.

Managing hunger may be important to help stay on track if you’re trying to lose weight, but I don’t think these products are the answer.

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Nutrition Myths at the Makeup Counter

by Janet on March 7, 2009

I had a fun outing this weekend with a good girlfriend at the Spring Cosmetics Trend Show at Nordstrom on Michigan Avenue.  It was like a fashion show for makeup — complete with a runway, models, lights and music.

I expected to learn about the latest trends in makeup, which, by the way, include pink lips, cat eyes, mineral foundation and spray bronzer.  What I didn’t expect was to hear nutrition advice.

First, there was the Clarins High Definition Body Lift, which they saidclarins-high3 could help melt cellulite.  The enthusiastic  spokesperson  said you could lose 1 inch a month — who knew it could be that easy by just rubbing the $65 lotion on your thighs!  After the show I asked a few more questions at the cosmetic counter.  Well, it seems the special scientific formula includes caffeine that helps you “drain extra fat.”  Yeah, right.  The Blue Button flower in the lotion was described as a fat burner. Oh, come on. I just bit my tongue, smiled and moved on. 

Next, I stopped at the Perricone counter to learn more about the $200 weight management supplements that were showcased on stage.  So there I stood, getting a lesson on nutrition from a young girl with perfectly arched brows, smoky eyes and glossy lips who told me how taking 3 packets a day could help me lose weight — especially “internal weight” and belly fat.  All I had to do was take these pills for 1 month and then my hormones would be balanced, my blood sugar stablized and I would lose dangerous belly fat.   She told me how the ingredients were like “crazy little divas” and could help my muscles contract like my own personal trainer. She explained how the nutrients were so pure and the most bioavailable compared to any other supplement. Most other vitamin and mineral supplements, she said, you can’t even absorb (not true).  She went on to say how great the calcium was in the supplements and how you can’t even absorb the calcium in milk because it’s pasteurized (so not true). At that point I almost had to be restrained.perricone4

I just couldn’t believe what I was hearing. But at least, as a registered dietitian, I recognized this as  garbage.  What’s scary is all the nutrition advice that’s being given to unsuspecting customers who simply wanted a new shade of lipstick.

Beyond actual supplements, it seemed that many of the new cosmetics touted some type of nutrition-related ingredient  — including antioxidants, omega 3-6-9, vitamin C, amino acids, peptides and polyphenols.  The sales staff seemed to have been trained on trying to describe the science behind these potions, but I’m not sure they even understood what the terms really meant.

The lines are getting blurred between nutrition and cosmetics — it’s the growing trend of cosmeceuticals or nutriceuticals.  One of the latest examples of this is a beauty drink created by Nestle and L’Oreal  called Glowelle, which is sold online.

glowelleThis “beauty drink supplement”  claims to fight signs of aging from the inside out with skin-beautifying antioxidants.

Hansen Beverage Company just introduced Self Beauty Elixir, which they describe as a “low-calorie, functional, ready-to-drink beauty beverage infused with an essential blend of vitamins, minerals, natural fruit and botantical extracts with antioxidants that promote and support healthy skin and overall wellness.”

self-beauty-elixir

Beauty you can eat or drink is the next big claim, so expect to see a whole new generation of specially formulated foods and beverages that make promises about your appearance.  Mintel predicts that probiotics, peptides, acerola and other superfruits (including baobab and goji berry) will be hot ingredients in the cosmetic business.  Ingredients that started out in food are entering cosmetics and beauty ingredients are also moving into food.

I’m bracing myself for a lot more questionable nutrition advice being dispensed at the makeup counter.

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The Sly Allure of ‘Super Juices’

by Janet on February 23, 2009

There’s a powerful movement sweeping the country (actually the world!) and if you’re not careful, you might fall victim to the allure of the super juice.   If you’re not drawn in by the purported curative powers – cancer, diabetes, heart disease, Alzheimer’s, immunity, depression, drug addiction – then you might be tempted by the potential to make some extra cash.

mona-vie-product-picsThese so-called super juices, including MonaVie, Vemma and XanGo which contain acai, goji, mangosteen and other exotic fruits, are at the center of multilevel marketing or “pyramid” schemes that rely on aggressive sales pitches by the converted.  Trouble is, the enthusiastic, well-intentioned distributors who sell these “liquid antioxidants” out of their homes or on the internet have been drinking the proverbial Kool-aid. These expensive juices –  $40 to $80 per bottle — do not live up to the hype. Studies have shown that eating an apple will give you more antioxidants. An independent investigation by the Associated Press found XanGo’s antioxidant strength is no better than other fruit juices that are readily available in supermarkets for a fraction of the cost.  

xango2An analysis by Men’s Journal found that MonaVie tested extremely low in  phytonutrients (anthocyanins and phenolics).  In fact, it contained even fewer of these beneficial compounds compared to apple juice, which also tested poorly.  Grape juice had five times more vitamin C.

vemma1Word of mouth is a powerful marketing tool, but testimonials are not reliable evidence.  I always think it’s a red flag to take nutrition advice from someone without any credentials beyond their status in a marketing company (along with a big financial interest in the advice).   The National Council Against Health Fraud and Dr. Stephen Barrett of Quackwatch have issued several warnings related to multilevel marketing of health products.  Even some former distributors of MonaVie feel burned by the experience and are warning others in the blog Purple Horror.  

An Australia consumer watch-dog group called Choice  investigated the claims made by nine popular super juices and found that the antioxidant content was not as high as “their marketing hype had led us to expect.”  In many cases, eating an apple would provide you with more.

“You get a novelty fruit, call it a super fruit, throw in a secret Himalayan mountain or Chinese valley with mist on it, or a Pacific island with traditional healers who live to 150, and it’s a very potent brew.  Then if it costs a lot, people assume it must be rare and very good for you,” said Choices spokesman Christopher Zinn.

One of the earliest super juices was Juice Plus, and it has had several legal challenges and critics, including Dr. Stephen Barrett of Quackwatch. 

Now more than ever – when budgets are stretched – we do not need the distraction of super juices, which can set you back more than $100 a week if you follow the twice daily regimen.  Besides the high price, you’ll be adding a lot of extra calories for nutrients that you’d be better off getting by eating a VARIETY of fruits and vegetables every day.  Besides, dietary guidelines suggest “go easy on fruit juices,” which should be limited to just 1 cup a day.  As far as the vitamins and minerals in these super juices, you can simply take a much cheaper multivitamin and save the rest of your money for groceries.

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