From the monthly archives:

September 2010

A Snapshot of New Food and Beverage Trends

by Janet on September 26, 2010

What new products have you been noticing in the marketplace?  Here’s an overview of the latest trends identified  by Prepared Foods , along with some of my own observations.

Shots for Health

Promises of better health and more energy are coming in smaller packages these days.  First it was energy shots.  Now it’s all about health in a mini bottle.  Lifeway Foods Inc. released a line of shots that claim to improve immunity, digestion and heart health.  The  3.5oz Lifeway BioKefir shots have 60 calories each and promise more than 20 billion units of live and active probiotic activity, which the company says is twice the amount found in other regular kefir varieties.

lifeway shots

Latest Buzz Words: Pure and Artisan

The simplicity trend has sprouted a new word that is increasingly found on food labels:  pure.  I guess the word is intended to conjure up images of real, less processed, natural and “clean” (another big buzz word). Some examples include  Pure Bars, Crystal Light Pure Fitness, Silk Pure Almond Milk and even the chewing gum I just bought Dentyne Pure (although that’s more about purifying your breath).

crystal_light_pure_fitness_01cherry-cashew-pure-barThe term “artisan” is also coming on strong.   It’s not so much a nutrition-focused claim, but the description might have a bit of a health halo — helping to position the product as close to homemade, local or prepared with care.

284839-Fresh_ExpressChiquita Brands International Inc. is adding the moniker to its Fresh Express line of salads. This four-unit line aims to “bring the taste of the four seasons with ingredients cultivated by artisanal growers.”  The packaging touts “grown in small crops” to communicate the artisanal approach.

The varieties include some lesser-known greens, such as the Sierra Crisp lettuce with mild red baby butter lettuce (complemented with herbs parsley and chervil).  The Wild Rocket Zest salad blends peppery Wild Rocket (a variety of arugula) with such complex greens as mustard and Tatsoi.

7e19d258f7524b969ea7307b828f23fcArtisan is a term that’s now all over Starbucks.  Have you noticed?  That’s how the coffee chain describes its breakfast sandwiches and snack plates — including this fruit, nut and cheese artisan snack plate.

Crunch Time

parfait-300x251The increased interest in health and wellness has not diminished the demand for indulgences, and products that can combine the two trends have proven particularly successful. Yogurts and yogurt drinks, for instance, have seen U.S. sales grow 32% since 2004 to reach $4.1 billion in 2009.

To capitalize on the popularity of yogurt fruit parfaits in foodservice outlets from McDonald’s to Panera Bread, Breyers Yogurt Company has introduced YoCrunch Fruit Parfait, which the company claims will provide a foodservice-like layered fruit, yogurt and granola parfait. Available in blueberry, peach and strawberry varieties, the treat has a visible layer of fruit, topped by vanilla low-fat yogurt and a top layer of crunchy granola, but it has a calorie count of 120 calories, well less than the 310 found in Panera Bread’s yogurt fruit parfait.

Whole Grain Gains

Americans fall far below the recommended amounts of whole grains and many food companies are reformulated products to help close this whole grain gap.  Kraft Foods, for instance, will double the amount of whole grain currently found across its Nabisco portfolio. Original and Reduced-fat Wheat Thins have already seen their whole-grain content rise to 11g, from 5g per 31g serving. Between now and 2013, Nabisco will increase the whole-grain content of Original Wheat Thins to 22g (from the current 11g), Wheat Thins Toasted Chips to 17g (from the current 5g) and Honey Maid Original Graham Crackers to 20g (from the current 5g).

Tell me if you’ve tried any of these products, or let me know what trends you’ve spotted lately.

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Getting the Real Deal at Farmers Markets

by Janet on September 24, 2010

Photo courtesy of Flickr user Mark Payton

Photo courtesy of Flickr user Mark Payton

I love going to farmers markets and I’m thrilled we have so many fantastic options here in Chicago.  Even in an urban environment, it’s a tremendous way to connect with the people who grow our food. 

After all, we should all have a better appreciation of the people behind the produce.  And that’s starting to happen:  perhaps you read my earlier post  Are Farmers the New Celebrity Chefs?

Although just as farmers markets are enjoying a surge in popularity, there appears to be some scrupulous activities going on in some markets.  Check out this amazing investigative piece False Claims, Lies Caught on Tape at Farmers Markets that was conducted by the NBC station in Los Angeles.

How sad.  Hate to think this is happening. 

So how do you know if a farmer is selling locally grown produce that really came from his farm?  Here’s what the NBC journalists recommend…

Operators of farmers markets we spoke to suggest shoppers get to know vendors they buy from, and ask them a lot of questions.  Ask for the exact location of the farm where the produce is grown. If they claim their produce is “pesticide-free,” ask them what methods they use to control pests on their crops. Ask exactly when the produce was picked. If the farmer can’t give you specific answers, or seems unwilling to answer your questions, market operators say you should walk away.

Good advice.

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TLC’s Freaky Eaters Is Rather Freaky

by Janet on September 17, 2010

Have you seen the new show on TLC called Freaky Eaters?  It’s reality program that stages “food interventions” with people who the hosts say have food addictions and obsessions — including men and women who want to eat burgers, fries or pizza all day.  The series premiered on September 5 and is based on a British show of the same name. 

Each week the two hosts –  psychotherapist Dr. Mike Dow and holistic nutritionist to the stars  J.J. Virgin - sweep in to try and fix the freakiness.  They say they’re helping these individuals “confront the painful truth behind the food obsession and come face to face with the destructive side effects of their addictions.”

Just so dramatic!  Maybe these folks are just extremely picky eaters and need to get out of a rut.  Maybe they do need to jumpstart a healthier lifestyle.  But are these truly addictions?  Is this show really going to help them..and be of any real value to the audience?

I’m not quite so sure.

 

I wrote about the new series for MSNBC.com. See the full story here.

The British version of Freaky Eaters seems to be a frequent topic that  UK comedian Harry Hill pokes fun at.  Take a look at his reaction to an episode:

  

As a registered dietitian, I’m conflicted about reality shows like this.  Maybe some of these people do have eating disorders that need more help than what they’ll get in front of a camera. Perhaps ongoing sessions with a therapist or a registered dietitian who specializes in disordered eating would be more beneficial.

By the end of the show, are the freaky eaters suddenly reformed? Are we better off by watching? 

What do you  think?

Here’s what others have said about Freaky Eaters

CNN Health
LA Times
Seattle PI

Have you seen it yet?

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It’s All About The Journey

by Janet on September 15, 2010

I’m going to let you in on my journey.  I’ve been training for the Chicago Marathon.  That’s right, a marathon.  And it’s quickly approaching: 10-10-10.

This has been quite the adventure for me.  I’m not a runner.  Never have been.  A 5 K wasn’t even on my radar, so definitely not a marathon!

That all changed after I met  Bernie Salazar, who is a former at-home winner of The Biggest Loser. I met Bernie at a conference where we were both speaking.  At a dinner the night before, Bernie talked passionately about his transformation after losing 130 pounds.  He’s a great ambassador for the show — even though I must admit I’m not a tremendous fan of The Biggest Loser (or Jillian Michaels, if you recall).

But that doesn’t really matter.  I’m a big fan of Bernie and that’s what counts.  Over dinner that night, Bernie inspired me to train with him for the Chicago Marathon.  He took away all of my “I can’ts” and made me believe that this was a possible goal for me.  Why not me?

Bernie helped make it easy for me to get started, including signing me up with a tremendous group Chicago Endurance Sports, which offers a run-walk training program.  The revelation that I could use a combination of running and walking made it all seem doable.  It’s a method developed by former Olympian Jeff Galloway and it has opened up the sport to a lot of non-runners like me.  Otherwise, a marathon truly wouldn’t be accessible.

Tara Parker-Poke wrote about her experience running her first marathon last year in the New York Times:

The main benefit of the run-walk method is that it eases your body into exercise, makes marathon training less grueling and gives muscles time to recover, reducing the risk of injury.  Walk breaks are an ideal way for new runners and older, less fit and overweight people to take part in a sport that would otherwise be off limits.

I loved Tara’s article A marathon run in the slow lane and her defense of running slow as a back-of-the-packer.  Her t-shirt for the race read, “Slow Is The New Fast.”  It was a wonderfully up-lifting article, yet it made me realize that some people believe slow runners like me have “disrespected the distance” and have ruined the marathon’s mystique.

An earlier article in the New York Times addressed the controversy, Plodders have a place, but is it a marathon?

“It’s a joke to run a marathon by walking every other mile or by finishing in six, seven, eight hours,” said Adrienne Wald, 54, the women’s cross-country coach at the College of New Rochelle, who ran her first marathon in 1984.  ”It used to be that running a marathon was worth something — there used to be a pride saying that you ran  marathon, but not anymore.  Now it’s, ‘How low is the bar?’”

Ouch, that hurts.

3076148747_c315913819_oIt’s true that marathons around the country are getting slower, as more charity runners and run-walkers take part.  In 1980, the average marathon time was about three and half hours for men and about four hours for women, according to Running USA.  Today, the averages are 4:16 for men and 4:43 for women.

John Bingham, a runner known as the Penguin, is credited with starting the slow running movement in the 1990s.  He told the NY Times:

“I have had people say that I’ve ruined the sport of running, but what I’ve been trying to do is promote the activity of running to an entire generation of people,” he said.  ”What’s wrong with that?”

What is wrong with that?

Bingham is a “celebrity coach” with Chicago Endurance Sports and is married to CES co-founder Jenny Hadfield, who has been a tremendous encouragement to me during my journey (along with my amazing run-walk coach Holly, age 65!).

Bingham’s writings are incredibly inspirational:

“Through running, I create myself as I have always wanted to be. Nothing in my experience was as powerful as crossing the finish line of my first race. With that single step, I overcame a lifetime of unkept promises to myself.”

Perhaps my favorite line of his:

“The miracle isn’t that I finished.  The miracle is that I had the courage to start.”

Ok, so I had the courage to start. I’m still terrified of the race.  But it has been a fantastic journey and I’ll do what it takes to cross the finish line — no matter what how long it takes me. I almost never got started because I didn’t see myself as a runner.  I don’t look like I could run a marathon.  I only thought about all the reasons not to even try.

I had to get over the idea that I’m not an elite runner.  I’m never going to finish at the front of the pack.  But is that a reason not to participate at all?  I’m disheartened by the criticism of slow runners.  Not for myself, but for all the people who will never get off the couch.

We have to make physical activity feel accessible to all people — no matter what their skill level.  Getting started can be the hardest part and often a vision of perfection will prevent us from even taking that first step.  I think that’s true with exercise and with weight loss.  People can get so hung up on an unattainable goal that they simply throw in the towel.  I think we need to inspire people to be active and eat healthier in ways that work for them.  It may mean taking small steps.  But we need to make people feel that they can do it.

So that’s my story.

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Lebanese Dips 2.0: Muhammara

by Janet on September 8, 2010

Now that you’ve mastered hummus, try an equally delicious (yet not as widely known) Lebanese dip called muhammara (Moo-HAHM-mer-ah), a roasted red pepper puree seasoned with walnuts, pomegranate molasses and Aleppo pepper, a moderately spicy chile from Aleppo, Syria, a gourmet capital in the Middle East (see this great NPR segment).

I agree with Regina of Epi-Log – there’s nothing quite like the sweet heat of Aleppo pepper.  This coarsely ground chile pepper is deep mahogany in color, with a smoky quality that some compare to ancho chiles with a little cumin mixed in. You might see it sold as halaby pepper or kirmizi biber.

DSCN0974

Muhammara originated in Aleppo, but it’s now an integral part of Lebanese mezze and I enjoyed it several times during our trip to Lebanon this summer.  It may take a bit more time to make compared to hummus, but muhammara rewards you with a multiplex of flavor – a little sweet, a little savory, a little spicy.  There’s no reason this delectable dip should take a back seat to hummus and baba ghanoush.  Try it once and you’ll be hooked.   Muhammara is extremely flexible — just don’t consider it simply as a colorful dip on your party tray. The texture is hummus-like, so you can use in multiple ways — as a dip with pita chips, spread on crackers or flat bread, tossed in pasta (see Pasta with Muhummara Sauce from Taste of Beirut) or used as a sauce for grilled meats or kabobs (101 Cookbooks).

DSCN0976

This was the first time I made muhammara so I set out to find Aleppo pepper, which I located at the Spice House in Chicago.  It’s also available via penzeys.com.

You certainly can make it without Aleppo pepper if you can’t find it. You can try red pepper flakes or chile powder instead (especially ancho chile powder) or a mix of a mix of smoked paprika and cayenne pepper instead.

Muhammara Recipe

3/4 cup walnuts, lightly toasted
3 red bell peppers, roasted  (or a jar of roasted red peppers, drained)
3/4 cup fresh bread crumbs
4 garlic cloves, minced
1 tablespoon pomegranate molasses
1 tablespoon fresh lemon juice, or to taste
1 tablespoon Aleppo pepper
1 teaspoon ground cumin
3 tablespoons olive oil
salt and pepper, to taste

1. Toast walnuts in a dry skillet over medium heat, shaking frequently, until fragrant and lightly browned, about 5 minutes.

2. Rinse roasted peppers well, remove any membranes or seeds, then dry with paper towels. Transfer to a food processor, along with walnuts, bread crumbs, garlic, pomegranate molasses, lemon juice and spices.  Process until smooth, stopping to scrape down the sides if necessary.

3. With the machine running, slowly pour in olive oil and process until combined. Taste, and adjust seasoning if necessary.

Take a look at who’s making muhammara:

New York Times
Cooking With Amy
Taste of Beirut
101 Cookbooks
Epicurious
Food Network

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Black rice photo courtesy of Flickr user Ann@74

Black rice photo courtesy of Flickr user Ann@74

Black rice is in the spotlight, based on a new study that found it’s even higher in antioxidants compared to blueberries.  Now everyone seems to be talking about black rice, which is also known as “Forbidden Rice.” The dark-hued grain got that moniker because according to Chinese legend, black rice was so coveted that only the emperors were allowed to eat it.

I’ve been on the black rice bandwagon for awhile — writing about the benefits and growing popularity of several black foods in my article three years ago for the Chicago Tribune Is Black the New Black? I previously posted about the trend of black garlic.

Black-colored foods are a signal of health in some parts of the world, and it may be the next big nutrition trend in this country. The black food craze is red-hot in Asia, particularly Japan, and it may be poised to jump West, according to Simone Baroke, health and wellness analyst for Euromonitor International, a global market research firm.

Paul Yamaguchi, a New York-based analyst of the functional-foods market in Japan, said that black foods have always played a prominent role in Japanese cuisine, but now they’ve reached new heights due to the health claims made by these products.

“Black foods have been eaten for hundreds of years in Japan for their rich taste, but now people are buying them for their nutritional value,” he said.

My article featured black beans, black carrots, black raspberries, black soybeans, black vinegar, black mushrooms, black sesame seeds and yes, black rice — which just got a major boost with this new research.  The recent  press release – and much of the news coverage – positioned black rice as an economical substitute for berries.

Health conscious consumers who hesitate at the price of fresh blueberries and blackberries, fruits renowned for high levels of healthful antioxidants, now have an economical alternative, scientists reported at the 240th National Meeting of the American Chemical Society (ACS). “Just a spoonful of black rice bran contains more health promoting anthocyanin antioxidants than are found in a spoonful of blueberries, but with less sugar and more fiber and vitamin E antioxidants,” said Zhimin Xu, Associate Professor at the Department of Food Science at Louisiana State University Agricultural Center in Baton Rouge, La., who reported on the research. “If berries are used to boost health, why not black rice and black rice bran? Especially, black rice bran would be a unique and economical material to increase consumption of health promoting antioxidants.”

I don’t really care for the “move over blueberries, now you can eat black rice” approach. We shouldn’t be looking at this as a substitute.  Fruits contain additionally nutrients not found in grains.  And the sugar in berries is natural, so don’t criticize them for that.  But I do like the idea of elevating black rice and giving people more reasons to try it — especially instead of white rice.

Blueberries, cherries and other blue/red fruits contain anthocyanins — and that’s the same natural compound found in black rice.  This phytonutrient has been linked to a reduced risk of heart disease and cancer, benefits to the brain and anti-inflammation.

According to the press release, brown rice is the most widely produced rice variety worldwide. Rice millers remove only the outer husks, or “chaff,” from each rice grain to produce brown rice. If they process the rice further, removing the underlying nutrient rich “bran,” it becomes white rice. Xu noted that many consumers have heard that brown rice is more nutritious than white rice. The reason is that the bran of brown rice contains higher levels of gamma-tocotrienol, one of the vitamin E compounds, and gamma-oryzanol antioxidants, which are lipid-soluble antioxidants. Numerous studies showed that these antioxidants can reduce blood levels of low-density lipoprotein cholesterol (LDL) — so called “bad” cholesterol — and may help fight heart disease. Xu and colleagues analyzed samples of black rice bran from rice grown in the southern United States. In addition, the lipid soluble antioxidants they found in black rice bran possess higher level of anthocyanins, which are water-soluble antioxidants. Thus, black rice bran may be even healthier than brown rice bran, suggested Dr. Xu.

Food manufacturers could potentially use black rice bran or the bran extracts to boost the health value of breakfast cereals, beverages, cakes, cookies, and other foods, Xu and colleagues suggested.  The pigments in black rice bran extracts can produce a variety of different colors, ranging from pink to black, which the scientists said could provide a healthier alternative to artificial food colors that manufacturers add to some foods and beverages.

It’s not easy to find black rice.  Whole Foods is probably your best bet, in addition to Asian markets. Xu is hopeful that this new research will encourage farmers in Louisiana to grow black rice and will get more people in the country to embrace its use.  I’m hopeful too, but so many people won’t even make the switch to brown rice.  I love the nuttier, chewier  taste of brown and black rice.

Have you made black rice?  Here are a few recipes to tempt you.  I sure like the idea of the first one from Martha Rose Shulman, why not marry black rice with blueberries!

Forbidden Rice Pudding With Blueberries from New York Times
Black Rice Pudding from Epicurious
Thai Forbidden Rice Salad from Barefoot Kitchen Witch
Forbidden Rice and Beans from Whole Foods

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