At the recent Institute of Food Technologists meeting in Chicago, Mintel hosted the Global New Products Pavilion and showcased the latest food and beverage trends from around the world. Mintel’s new product experts, Lynn Dornblaser and David Jago, identified three macro trends and asked attendees to taste and vote on their favorite products in each category.
Here’s a look at the outcome:
1. Baby Boomers: a generation in search of new products
“With baby boomers comprising 26% of the population, it only makes sense that manufacturers are positioning products just for them,” Dornblaser said. “The trick is to position these products with the needs of baby boomers in mind, without making the consumer feel like they have ailments or are aging.”
Smartfood Popcorn Clusters from the U.S. took first place in the boomer category. While being an indulgent snack, it also touts calcium and fiber.
Tripl3 O Antiox Green Tea with Honey from Colombia came in second.
Kellogg’s All-Bran Buds Singles from Canada took third place.
2. Satiety: the next big thing in weight management
With rising obesity rates and an increase in chronic ailments, wellness is a trend we’ll be seeing a lot of in the next few years and satiety fits right in.
IFT attendees chose the EcoSlim Dark Chocolate Bars from Portugal as their favorite product for staying fuller longer.
Kellogg’s Special K Sustain Breakfast Cereal from the U.K. came in second.
Barilla Mulino Bianco Grancereale Fiber Biscuits from Italy took third place.
3. Simple ingredient statements: clear language for confused consumers
“Natural” and “additive-free” have become part of the consumer’s health and wellness vocabulary, according to Dornblasher.
People are attracted to clean labels and are taking great measures to avoid over-processed foods.
It was a tight race in the simple category. Pepsi Raw Natural Born Cola (U.K.) came in first place with its natural plant extracts and new pack design.
Yoplait Simply Gogurt Portable Lowfat Yogurt from the U.S. came in second place.
Planet Lunch Squeezable Fruit from the U.K. was the third place winner. The portable fruit in a bag touts 100% natural ingredients.
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What happened to real food? No longer on trend?
I really want to try that cola. Never seen/heard of it in the US
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