Simplicity Sells in Tough Economic Times

by Janet on June 11, 2009

In this bad economy, we’ve gone back to basics.  And when it comes to food, simple is in.  I’ve frequently written about the trend of simplicity, including Simplicity is the New Sophistication and Putting the “No” in Innovation.

Well, it seems my posts on simplicity caught the eye of ABC News.  I was interviewed on this topic and here’s the segment that aired (which was distributed to ABC affiliates across the country and is posted on ABCnews.com). 

Hope you’ll check it out.

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1 DIENNA 06.13.09 at 10:20 am

Congratulations (on the ABC news interview)! I love reading your blog, and I was wondering what your thoughts are on low-fat milk? I just found out they add powdered milk to it, and from the information I could find, powdered milk contains nasty, oxidized cholesterol in it. What do you think about this?

2 JANET 06.13.09 at 5:04 pm

Thanks so much for your message. Appreciate!
Not sure where you heard that about lowfat milk. That’s not true.
Some fat free milks have extra milk solids added…(brands like Skim Plus…or fat free milk sold in California), but this is a good thing. It adds extra body/thickness to fat free milk and provides additional protein and other nutrients.
Not sure if that’s what you’re referring to. But all milk is separated into components in dairies and then various amounts of fat are added back in…whole milk is 3.3% fat by weight, lowfat is 1% fat, etc. So it’s not like powdered milk that you can buy on the shelf is added in…it’s the naturally occurring milk solids.
And lowfat milk has little cholesterol (15 mg per 8 ounces), so that’s not something to be concerned about.

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