Comments on: Simplicity Is The New Sophistication

By: NUTRITION UNPLUGGED | ANOTHER LOOK AT THE SIMPLICITY TREND

NUTRITION UNPLUGGED | ANOTHER LOOK AT THE SIMPLICITY TREND — Mon, 02 Nov 2009 23:08:06 +0000

[...] Simplicity is the New Sophistication, April 23 [...]

By: NUTRITION UNPLUGGED | FOCUSING ON FOOD LABELS: A SHORT INGREDIENT LIST HAS BECOME SOMETHING TO BRAG ABOUT

Thu, 15 Oct 2009 10:43:07 +0000

[...] pure and clean are the new demands. It’s part of the simplicity trend I’ve previously written about. First, it was Five, the new line of Haagen-Dazs ice cream [...]

By: NUTRITION UNPLUGGED | SIMPLICITY SELLS IN TOUGH ECONOMIC TIMES

NUTRITION UNPLUGGED | SIMPLICITY SELLS IN TOUGH ECONOMIC TIMES — Thu, 11 Jun 2009 19:26:27 +0000

[...] to food, simple is in. I’ve frequently written about the trend of simplicity, including Simplicity is the New Sophistication and Putting the “No” in [...]

By: NUTRITION UNPLUGGED | RETRO MARKETING AND FLASHBACK BRANDING

NUTRITION UNPLUGGED | RETRO MARKETING AND FLASHBACK BRANDING — Fri, 05 Jun 2009 16:45:20 +0000

[...] I said in my earlier post about the simplicity trend, sometimes what’s old is really new again. Tweet This [...]

By: LISA MONTI, MS, RD

LISA MONTI, MS, RD — Sat, 23 May 2009 03:24:40 +0000

A few examples of healthy engineered foods: Most health professionals would be advising to choose reduced-fat ice creams or frozen yogurts over a premium ice cream, (aside from the yogurts and sorbets or sherbets Haagen-Daz markets as well). Those low-fat products inevitably are filled with vegetable gums, and probably more than 5 ingredients in most cases, yet would be considered the better choice for most people. So sometimes “engineered foods” will be lower in fat and “healthier?”
I recently served on a focus group panel of RDs on Smart Balance spreads, and was surprised to hear my colleagues were leery of these spreads b/c of the long list of ingredients, even though they were healthy ingredients (plant oils, esther of fatty acids, and added vitamins). I was surprised to learn that these RDs prefer to use real butter, and are recommending real butter to their patients rather than considering the benefits of a margarine spread, just because of the perceived “chemicals” in them.

By: LISA MONTI, MS, RD

LISA MONTI, MS, RD — Sat, 23 May 2009 03:12:12 +0000

Interesting commentaries – simplicity is great. However, I’m having the same reaction regarding the Haagen -Daz slant – this brand has ALWAYS been “all-natural,” so I agree with comment above, this is nothing “new or different” as far as I’m concerned. Like Breyers all natural line, Haagen-Daz has always contained no added vegetable gums or artificial flavors, as far as I’m aware. But my fave ice creams are Breyers Vanilla Bean and Turkey Hill Philadelphia Style, but the past year or so Breyers has added taro gum, still labeling the line as “all natural,” they snuck it in!. Turkey Hill’s Philadelphia style is still gum-free and pure. Not that gums are unhealthy, they are a dietary fiber, but I just don’t tolerate them well digestively.
I rarely touch the premium ice creams like Haagen-Daz or Ben & Jerry’s (with many ingredients and gums!), and would never recommend as a health professional – they’re just not worth the calories, let alone the cost, compared to Breyers and Turkey Hill!

By: MY KITCHEN NUTRITION &RAQUO; BLOG ARCHIVE &RAQUO; CONFESSIONS OF AN ASPIRING COOKBOOK AUTHOR

Wed, 20 May 2009 17:55:50 +0000

[...] ingredients. All these years, I’ve been doing the “simple” thing and it’s nice to see that simple is now a “trend” (according to Janet Helm at nutritionunplugged.com – great blog.) I love cooking and teaching [...]

By: NUTRITION UNPLUGGED | PUTTING THE “NO” IN INNOVATION

NUTRITION UNPLUGGED | PUTTING THE “NO” IN INNOVATION — Tue, 12 May 2009 00:50:46 +0000

[...] wrote earlier about the trend of simplicity and the campaign that Shredded Wheat had in the works. Now the new anti-innovation ads have [...]

By: STEVE PARKER, M.D.

STEVE PARKER, M.D. — Tue, 28 Apr 2009 01:30:29 +0000

I gotta say the simplicity thing appeals to me. In my local stores, I can get Grandma Sycamore’s whole wheat bread, with just five ingredients. Your average off-the-shelf bread must have 15-20 ingredients, including many unfamiliar chemicals. Grandma’s bread isn’t necessarily better for you by any means . . .
-Steve

By: JENNIFER NEILY, MS, RD, LD, CSSD

JENNIFER NEILY, MS, RD, LD, CSSD — Sat, 25 Apr 2009 19:55:52 +0000

Great post Janet! I was recently interviewed about this very same topic. I love the simplicity of Shredded Wheat, can’t say the same for Haagen Dazs. There is nothing new about their product – many of their flavors have always contained just five ingredients, but they’ve gotten wise to the marketing of the simplicity concept. Problem being is that innocent little pint contains a not so innocent 44g of saturated fat and over 1000cal. (And we know – at least I do – someone can easily put that away in one sitting, or at least half, a mere 2 scoops.) Not trying to be a killjoy, just stating the facts. Another company getting wise to simplicity is Frito Lay with their Lay’s potato chips and tortilla chips. Ever looked at the ingredient list on potato chips? Three things: potatoes, oil, salt. Compare that to baked chips and the list is many many times that. Hmmm, makes you wonder. And sat fat? One gram. Why are they so vilified? But too bad the simplest of foods like fruits and veggies don’t have such great marketing campaigners!