From the monthly archives:

April 2009

What Should Americans Eat?

by Janet on April 28, 2009

Some of the country’s top experts have been assembled to help figure this out.  During the next two days, a panel of scientists, nutritionists, epidemiologists and physicians will be meeting in Washington, DC to review the best scientific evidence to help craft the new 2010 Dietary Guidelines for Americans.  This is the third meeting of the 13-member committee and I’ll be reporting back on some of the discussions during this public hearing.

photo credit: bigstockphoto.com

photo credit: bigstockphoto.com

In the meantime, here’s what Adam Drewnowksi, an epidemiologist at the University of Washington, told the Washington Post.  He’s one of the experts that will be addressing the panel this week.

  • “My hope is that they will at least take the economics of nutrition into account, really think through about real foods for real people.  Dietary choices are economic decisions, like everything else…. I’d like to see a focus on affordable, nutrient-rich foods by category.  They do exist; not everything nutritious is expensive.  For instance, with vegetables the focus has been on fresh salad greens.  But there are cheaper vegetables that provide a whole range of nutrients:  cabbage, carrots, potatoes….We need to advise people what those foods are, where you can get them and how to cook them.  It’s a diet for a new Depression.  Foods we’ve always know are good and nutritious — and inexpensive. ” 
  • “Unless we aid the public in identifying foods that are nutrient-rich and affordable — and are enjoyable in the mainstream of the American diet — none of this will work….When we want to change the population’s diet for the better, everybody says stop eating oils, sugar, and go with leafy greens.  That’s dramatic.  Instead, nudge your diet toward foods that are more rich in nutrients of interest.”  
  • “You have to know something about nutrition — and you have to know how to cook.  It takes a bit of time, but not an inordinate amount.  In addition to time, though, it takes some education, cooking skills, culinary culture and infrastructure: pots, pans, a stove.  For a lot of people, those things are slipping out of reach…. Eating well is a matter of knowledge, money and timeSome people are zero for three.”

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Ch-Ch-Ch-Chia! Gag Gift or Miracle Food?

by Janet on April 27, 2009

When you hear the word chia you may think of those laughable terra-cotta figurines that sprout green “hair” when watered.  The original Chia Pet was introduced in 1982 by Joseph Enterprises  – the same company that markets the infomercial classic “clap on, clap off”  Clapper.  The latest Chia is a controversial head of obama_chiaPresident Obama, which was pulled from Walgreen’s after the company found the item “objectionable.” 

Now chia seeds have been appointed the latest super food —  something I find a bit objectionable.

Sure, chia seeds are OK.  There’s nothing wrong with them, but they are not deserving of the “miracle” status and the excessive hype that’s been hard to escape on the Internet lately.

Chia seeds come from the desert plant Salvia hispanica, a member of the mint family that grows abundantly in Mexico.  These nutty seeds were highly prized by the Aztecs in pre-Columbian times and are still widely used in Mexico and South America — often ground to create a meal called pinole for porridge or cakes, or soaked in water or juice to make a drink known as chia fresca.

One of chia’s biggest claims to fame is the omega-3 content, which is indeed higher than what you’ll find in flaxseed.  But it’s important to remember that both chia and flax contain omega-3 ALA (alpha-linolenic acid), which your body needs to convert to the more powerful DHA and EPA forms of omega-3 that are found in fish oils and algae extract. The amount that’s actually converted is quite low, and it’s not clear if ALA protects the heart and the brain like the omega-3 in fish.

Chia seeds are relatively high in a type of soluble fiber that’s quite viscous.  In fact, mix the seeds with water and it will form a gel.  That means the seeds are slowly digested, which may be beneficial to help manage blood sugar and control appetite.  But this doesn’t translate into a “miracle food for diabetics” or a “dieter’s dream.”

buy-chia-seeds3Go ahead and enjoy chia seeds if you like them, but don’t let them distract you from eating more fish — or focusing on eating a variety of  fruits, vegetables and whole grains.  It’s the overall combination of foods that really counts.  Chia seeds, like flaxseeds and other seeds (as well as nuts), can be a beneficial part of a healthy diet, but they’re not going to transform it.   The amounts people typically eat are quite small — not sufficient quantities to deliver the levels of nutrients touted in the online ads.

If you want to try chia seeds, some people like to sprinkle these black or white seeds on cereal, yogurt or salads and bake into breads, meat loaves or casseroles.  Many recipes with chia, including those found in the Miracle of Chia, involve soaking the chia seeds in water to form a gel.  But Wayne Coates, a retired professor at the University of Arizona and co-author of Chia: Rediscovering a Forgotten Crop of the Aztecs, says that’s not necessary.  He said it’s a myth that you need to soak the seeds to bring out the soluble fiber.  You also don’t need to grind chia seeds like flaxseeds.  Chia seeds do not have the same hard seed coat so you can skip this step.

Whatever you do, just don’t eat the sprouting “hair” from a Chia Pet.  These sprouted seeds have not been approved for consumption — only amusement.  My vote for the best ancient Aztec food is quinoa.

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The Future of Food

by Janet on April 25, 2009

347481232In the fascinating new book Future Files, Richard Watson predicts the future of food will be polarized between a number of opposites:  

  • local and global
  • heathy and indulgent
  • futurist and nostalgic
  • low cost and luxurious
  • fast and slow

For most people, convenience will be everything, he writes, and if that means never peeling a potato or washing a lettuce, so be it.  If it means eating less healthy, then so be it.  Eating will be replaced with a series of “meal problems” and “meal solutions.”  The faster people can shop, cook and eat, the better.

He predicts that people will care about health sometimes, but for the most part it will be comfort food – something that helps you unwind, that provides pleasure, and perhaps reminds you of what you ate as a child before food got so “complicated and dangerous.”  Watson thinks we’ll see people swinging from indulgence to health on a daily or weekly basis — sometimes even in the same meal.  We’ll save up food credits from healthy eating or exercise and then “spend” these points on indulgent foods or physical activity.

He believes storytelling, authenticity and trust will be major themes in the future.   People have become cynical about food and are seeking “realness.”  They want to know where things (and people) are coming from, physically and metaphorically. They want to know what the story or narrative is so they can make up their own mind about the “facts.”  Life-story labels will tell us how things are made and where they are from. This means real people with real stories to tell. Watson says this will be good news for brands with history and heritage, but it will also benefit retailers that can tell a story through a hands-on experience.

Food has become a consumer issue tied up with everything from politics and globalization to fashion, economics and national identity, writes Watson, who chronicles a multitude of food trends that will shape the way we eat in the future.  But he starts this chapter on food and drink with a quote that made me smile:  ”If enough people predict something it won’t happen,” J.G. Ballard.

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Simplicity Is The New Sophistication

by Janet on April 23, 2009

fiveKeep it simple stupid.  That’s the current rallying cry in the food industry.  Simplicity is a dominant trend  — perhaps it’s an antidote to the complexity and stress of these uncertain times.  Maybe it’s a backlash against the onslaught of pumped up, engineered foods.  There does seem to be a growing  skepticism of complicated formulations and unfamiliar ingredients –  and food companies are taking notice.

Today, people are looking for foods that have been stripped back to basics.  They want unpretentious, unadorned or “natural” foods, which are perceived as more real and authentic. That often comes down to few and familiar ingredients — a trend that Haagen Dazs nailed on the head with Five.  This new ice cream focuses on the small number of ingredients that go into every carton — and it’s all ingredients you’d likely have at home:   milk, cream, sugar and eggs. 

In a recent Marketing Daily article, simplicity was described as the new sophistication.   Margaret Kime, director of innovation for the brand-building consultancy Fletcher Knight, said “brands that celebrate the aesthetic beauty in real ingredients, simple preparation and artful presentation will be aligned with the driving philosophy that good food is eaten fresh and prepared unpretentiously.”  She cited several new products in the beverage category that are redefining simplicity, including all-natural Pepsi Raw and Honest Beverages (“Be Real. Get Honest.”).

But it’s not only about new food products.  One of my favorite cereals is Shredded Wheat.  And this no-nonsense breakfast food is coming on strong to tap into the recession-driven demand for comforting, simple and familiar foods.  And the company is really playing up the anti-innovation factor.  Now it’s hip to be behind the times. 

Post Foods just announced that it will be embarking on a new campaign to highlight that the cereal has remained unchanged since it was first introduced 117 years ago, and still contains only “one simple, honest ingredient – 100 percent natural whole grain wheat. ”10037568advertisement-for-shredded-wheat-promoting-it-as-the-national-breakfast-posters

“There’s been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly,” said Kelley Peters, director of integrated insights and strategy for Post Foods. The company said that its focus on remaining the same for more than a century should come as a “refreshing change…in an increasingly complex and rapidly changing world.”

This old-fashioned cereal couldn’t be more modern.  Not only does it have the simplicity thing going for it, but it’s also high in fiber — a shortfall nutrient that’s being added  to all sorts of foods and beverages today.   Digestive health is a hot claim, according to Packaged Facts, who predicts that it will rule in 2009.  

Shredded Wheat is also playing the natural card, and “natural” is now the top label claim on new products, according to the market researcher Mintel.  Additionally, as nutrition information moves front-of-pack, more companies will be turning their attention to simplicity and looking to remove artificial colors and flavors.

Sometimes, what’s old is really new again.

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Media Coverage for Nutrition Unplugged

by Janet on April 23, 2009

I was happy to be included in an article on food and nutrition blogs in the Chicago Tribune.  Click HERE to take a look.  Many of the blogs featured in the article are hosted by registered dietitians like myself, which is great to see!  Increasingly the Internet is a primary source of nutrition information, but sometimes the reliability can be sketchy.  So it’s important to look at who’s behind the blog.

A new report from eMarketer titled The Blogosphere: A-Twitter with Activity says the blogosphere has reached a point where it is no longer distinct from mainstream media.  Today, 96.6 million people are blog readers, representing 48.5% of  U.S. Internet users.   By 2013, that number is predicted to be 128.2 million or 58% of the Internet population.  

eMarketer also says the number of bloggers will rise, though not at the same rate as the number of blog readers.  By 2013, 37.6 million U.S. Internet users will have a blog that they update at least once a month.  When it comes to nutrition blogs, here’s wishing for quality over quantity!

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Dirty Dealings of a Brazilian Berry

by Janet on April 14, 2009

It’s getting ugly.  The insanely popular berry from the Amazon rainforest known as acai (pronounced ah-sigh-EE) appears to be hitting new lows. Involved in everything from bogus blogs and fake ads to pyramid schemes, the acai berry has become the Bernie Madoff of nutrition. Maybe you read my earlier rant about the sly allure of  super juices that included MonaVie, the $40 bottle of acai juice and 18 other fruits that is sold by enthusiastic distributors.  But this pyramid scheme is only the tip of the iceberg.

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Earlier this year, the Better Business Bureau warned consumers about dozens of online companies that operate scams for acai berry weight loss supplements. Some owners of acai Web sites have even been indicted for consumer fraud by a federal grand jury and are slated to go on trial, according to  Nutrition Action, which has done an excellent job reviewing the full scope of the acai Internet scams. 

The tactics of these unscrupulous marketers were revealed by a tremendous blog called waffesatnoon (It’s time to wake up”), which is written by an ad guy who is dedicated to exposing Internet scams and questionable advertising practices. 

If you have a Facebook account or simply go online to shop, there is no way you’ve missed the ads touting the purported weight loss benefits of acai — many of them featuring Oprah and Rachael Ray. But rest assured, neither is associated with these products or have authorized the use of their name.  Learn more at ABC News.

Contrary to the aggressive testimonials, there is no evidence to suggest acai supplements have any weight loss benefits — despite the claims “flush pounds of waste and toxins from your body.”  No studies have looked at the weight loss potential of acai and there’s no good reason to think the berry might help.

A few of the fraudulent tactics:dietingaid_081212_mn1

  • “Free” trials. Companies are trying to entice people with “free” trials of acai products in Internet ads and emails.  After sharing credit card information to cover shipping and handling, people are being hit by surprise monthly charges, often before they even receive their trial shipment.  For many, it’s been difficult to get the charges to stop.
  • Product reviews.  Don’t trust Web sites that claim to review acai products or warn against acai berry scams.  They may try to instill confidence with names like Acai Berry Report and Consumer Best Deals, but they’re simply trying to sell products. All of these acai supplements are basically the same, and none of them are worth the money. 
  • Bogus blogs. Beyond the fake celebrity endorsements, the acai marketers have set up more than 75 different diet blogs that feature women documenting their weight loss success with acai.  Trouble is, they’re all fake.  You can see the same woman with a dozen different names and the same “before” and “after” photos.  The blog scam was uncovered by waffesatnoon,

Yes, acai berries are high in antioxidants, but so are other less expensive “local” berries.  Higher is not necessarily better.  The actual number in a test tube is not a true indication of the health benefits.  You’re better off eating whole fruits…and it’s tough to do with acai.  Nearly all acai is shipped as pulp and turned into pills, juice or added as flavorings.

I’m not sure why acai has captured America’s imagination the way it did, but I’m hoping the frenzy will soon be over and the fraudulent Web sites shut down.  And I hope people will be just as enthusiastic in discovering the array of fruits found in their own backyard in produce aisles and farmers’ markets.

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Birth of the ‘Scrimpavores’

by Janet on April 13, 2009

Last year we saw the rise of locavores — those  dedicated to eating locally.  Now it’s all about the scrimpavores, a term coined by Iconoculture.  This cultural trend research company suggests the shift to thrift may help make us healthier. People are beginning to trade processed for more of a process in the kitchen. And that means for the first time, non-foodies are starting to act more like foodies in an effort to save money.  People are being forced to learn to cook from scratch rather than buying something ready-made to eat at home.  In-home meals tend to be healthier and they cost about a third of a meal purchased away from home.

Scrimpavores now have to think more strategically by using items they have on hand, stretching leftovers and working backwards by stocking up when items are on sale and then figuring out a meal.  That means a whole new generation of folks are trying to make their way around a kitchen at a time when cooking has become a spectator sport. Throughout the country, the recession has brought back the home cooked meal.  Now 71% of all meals are eaten at home, according to the NPD Group.

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People who grew accustomed to dining out every night are now taking cooking lessons, devouring food magazines, searching recipe web sites and snatching up cookbooks.  Some of the fastest growing items in the supermarket are canning and freezer supplies. Money saved by eating in has given some people the means and justification to invest in kitchen tools, cookware and small appliances like slow cookers.

There’s a tremendous opportunity to give novice home cooks the skills and the confidence to create family meals that are easy, frugal and nutritious.

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Recession Proof Eating

by Janet on April 7, 2009

Turns out, life in a recession isn’t bad for everyone.  Some food products are actually thriving in this sluggish economy, according to Mintel.  The market research firm identified the food and drink markets that are being improved by recessionary woes.  And they all have a few things in common — they fall into the comfort/simple food categories and can be purchased at a general supermarket for a relatively low price.  Then at home, they can be prepared quickly. 

“Over the past year, we’ve seen people trying to save money on food by either dining out less, cutting supermarket bills, or both,” said Bill Patterson, a senior analyst at Mintel.  “More people cook at home now, but they still want healthy, convenient, tasty food and drink for their dollar.”  

Here’s a look at some of the recession-fueled industries that Mintel predicts will do well throughout the economic downturn:

  • Bread.  The core of basic American eating, from breakfast bagels to lunchtime sandwiches to dinner rolls, Mintel sees the bread market faring the recession quite well.pbj  

    photo credit: xixsnaps on Flickr

    photo credit: xixsnaps on Flickr

  • Sweet spreads.  Brown bag lunches are back.  America’s quintessential lunch — the PB&J — is doing great during recessionary times.  A healthy, cheap source of protein, peanut butter will drive sweet spread sales to increase 26% from 2008-2013, up substantially from Mintel’s initial prediction of 12%.
  • Frozen meals. Convenient, available in family-sized servings, filling and often inexpensive, frozen meals will undoubtedly benefit from the recession, Mintel predicts.  The firm expects a total sales increase of 4.5% in 2008.
  • Side dishes.  More people are cooking at home, but small conveniences like ready-prepared side dishes aren’t out of the question for many families.  The side dish market grew more than 5%, driven by increased sales of basic comfort foods such as mac and cheese.
  • Coffee. The $4 latte is finally going out of fashion. More adults are making their coffee at home, causing the retail coffee market to grow 6% in 2008, a substantial jump from Mintel’s original forecast of 2.4%.  Mintel expects this market to enjoy continued success in the future, though recent, less expensive coffee drink launches from Dunkin Donuts and McDonald’s will compete with at-home coffee sales.

In a survey of 1,008 adults, 40% said they’re eating less nutritious foods in an effort to save money.  But not sure how they’re interpreting less healthy.  Cheap doesn’t necessarily mean bad.  Asked which foods they’re eating more of:  pasta (44%), sandwiches (39%), soup (36%), eggs (36%), cold cereal (36%), bread (29%), peanut butter (28%), tuna fish (27%), beans (26%) and hot dogs (22%).

Some research indicates that people are even more motivated to eat nutritious foods during these tough economic times.  Food industry research analyst Christopher Shanahan from Frost and Sullivan said consumers are increasingly focused on ways to avoid becoming ill due to the economic downturn and companies would do well to pay attention.  Focusing on health and wellness and building brand awareness are the most successful strategies for weathering the global economic storm, he said.

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Authentic Lebanese Tabbouleh Recipe

by Janet on April 1, 2009

I always smirk a bit when I see “tambouli salad” in a deli case or on a salad bar here in the United States. Nice try, but that’s far from authentic Lebanese tabbouleh. The proportions are all wrong — parsley should dominate, not the bulgur. Maybe we’re just not used to eating so much parsley. This Mediterranean herb is often dismissed as a table garnish.  But parsley is a nutritional powerhouse, rich in vitamins A (beta carotene), C and K, and packed with health-promoting flavonoids. Plus, you’ll never come close to the tabbouleh I’ve  enjoyed in Lebanon (pictured here) or the version I’ve learned to make myself under the watchful eye of my Lebanese mother-in-law if you skimp on the parsley.  img_21554

Tabbouleh is one of the most famous of all Lebanese dishes.  In fact, this beloved traditional salad is a source of national pride. There’s even a national celebration of tabbouleh each summer in Lebanon.  Here’s a poster promoting National Tabbouleh Day in Beiret, which is held at Souk el Tayeb, Lebanon’s first farmers’ market.

tabbouli_poster2

The methods of making tabbouleh vary according to regional or family traditions.  But like the Lebanese flag, the basic ingredients and colors never change — the green, red and white are always present.  The word tabbouleh comes from the Arabic word Mtabali, which means seasoned.  I typically only use salt as my seasoning, but some people in Lebanon prefer a version with additional seasonings. Haalo from Australia (Cook Almost Anything)  features a tabbouleh recipe that includes allspice, cinnamon and pepper (and includes some great photos).

I’ve seen Americanized versions of tabbouleh made with couscous — but resist that.  You really need bulgur (referred to as burghul  in Lebanon), which is a wonderful fiber-rich ingredient — perhaps the original whole grain.  You can easily find these cracked wheat kernels in most supermarkets now, or try Middle Eastern markets or natural food stores.  I’ve also seen garlic added to some U.S. tabbouleh recipes, but that would be laughable in Lebanon.  Tabbouleh is meant to clean the palate and freshen the breath between bites of spicy, garlicky food — so it’s never to contain garlic itself.

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Ingredients

1/2 cup bulgur, fine cracked wheat
juice of 4-5 lemons
3 bunches fresh parsley, finely chopped
handful fresh mint, finely sliced (optional)
3 medium tomatoes, diced
6 green onions, thinly sliced (with green stems)
1/2 cup extra virgin olive oil
salt (to taste)
romaine leaves, for serving

There are various grades of bulgur — fine, medium or coarse.  Save the coarse bulgur for making pilafs.  You’ll need fine or medium for tabbouleh (I typically use fine or #1 bulgur).  I’ve found two different versions of fine bulgur in the Middle Eastern markets in Chicago; you can see that one is much darker than the other. Even though bulgur is considered a “whole grain,” a small part of the bran is sometimes removed during the drying and cracking of the wheat kernel.  You can see the differences in color below, the version that is darker includes more of the bran. I used the lighter version for today’s tabbouleh so the specks of white would be more visible.

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The recipe I’ve learned to make from my mother-in-law Karam starts with soaking the bulgur in fresh lemon juice (about the juice of 2 lemons). Please don’t use bottled lemon juice — it makes a difference!  Let the bulgur soak for 20 minutes or more until all of the liquid is absorbed and the bulgur appears dry. Then fluff with a fork.  Some people in Lebanon only rinse the fine bulgur and then dry it — no softening is needed for the fine grade.  If you’re using medium bulgur, it’s best to cover it with hot water and let it soften for 30 minutes or longer.  Just be sure the water is all absorbed and you squeeze out any excess liquid.  The bulgur needs to be dry, nothing is worse than soupy bulgur.  I often let the bulgur soak in my mixing bowl while I prepare the parsley.

The most time-consuming part of making tabbouleh is preparing the parsley — washing, drying and hand chopping.  But I must admit that I’ve found ways to successfully cut corners.  In Lebanon, flat-leaf parsley is typically used and it’s carefully sliced by hand to create hair thin and crisp slivers. Over chopping can bruise the parsley and create a limp, mushy salad. I know this is not so authentic, but I pull out my Cuisinart.  I find that if I use curly parsley instead of flat, it stands up better to the food processor.  But first, you must thoroughly wash the parsley.  I soak the bunches in cold water and pull off the stems, then rinse several times in a colander.  The parsley must be extremely dry before putting it in the food processor, so I use a salad spinner to speed the process.  Work in batches and gently pulse the Cuisinart until the parsley is coarsely chopped.  Don’t keep it running and over-process, the parsley can quickly turn to mush.

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Pour the coarsely chopped parsley into your mixing bowl in batches, pick out the random stems that may appear.  If you’re adding mint (I don’t always), thinly slice by hand and toss into the parsley. Add the diced tomatoes and sliced green onions and mix well.  Squeeze the remaining 2-3 lemons on the mixture, toss, and thedsc_0691n add the olive oil.  Mixture should be moist but not drenched.  Add salt to taste, toss well and enjoy.

Traditionally, tabbouleh is a part of mezze (appetizers) — eaten by hand scooped up with a romaine lettuce leaf, white cabbage or fresh vine leaves.

Here’s a great article about the right and wrong way to make tabbouleh from Anissa Helou. And check out Gherkins  & Tomatoes for a bibliography of Arab cooking.

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In Praise of Purple Produce

by Janet on April 1, 2009

Various shades of plum, berry, lavendar and aubergine are the new black in fashion.  But purple is not simply a trendy color for your wardrobe, it’s a hue that deserves a prime spot on your plate.

Purple produce is the topic of my article today in the Chicago Tribune, The Color Purple: Disease Fighter.  

I wrote about the growing array of heirloom and specialty vegetables with a distinctive purplish hue, including purple potatoes, tomatoes, carrots, corn and cauliflower.  Beyond the pleasing appearance on the plate, the purple color is a cue for nutritional power.

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The dark pigments responsible for the purple tones are called anthocyanins, a type of phytonutrient or plant compound that is being hailed for its potential disease-fighting benefits — from heart disease to cancer.

I’m quite enamored by purple foods, and I’ve found similar enthusiasm from a blogger in Tel Aviv named Liz Steinberg.  I truly enjoyed her celebration of purple food week on Cafe Liz, which featured beautiful photos and enticing recipes of purple vegetables, including purple cauliflower and purple salads. Her creations are below…   

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Herbivoracious featured an intriguing recipe for Roasted Purple Cauliflower with Sherry Vinaigrette and Fried Capers.  You can find a Gratin with Purple Cauliflower, Fennel and Leeks by visiting Wandering Chopsticks, and Purple Cauliflower With Raisins and Pine Nuts at NY Girl Eats World.

Many of the purple vegetables are heirloom varietals, others are simply hybrids.  purple-tomatoes2In the U.K. a purple tomato was created by using biotechnology — researchers transferred genes from snapdragon flowers to create a deep purple tomato packed with anthocyanins that helped extend the life of cancer-prone mice. This is the first example of a genetically engineered tomato with higher levels of health-promoting anthocyanins (it’s not currently commercially available); the other purple tomatoes you can buy are heirloom varieties.

If you can’t find the trendy purple vegetables where you shop, wait until this summer and look for them at local farmers’ markets.  They are also increasingly available online from seed catalogs and specialty produce distributors.

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